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creative ops100 Creative Director Interviews
January 16, 2023
We set out to interview 100 creative directors, asking them to share their advice with us and you. New interviews on Tuesdays.
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Quote to note
On intuition in creative work:
“Data is a great tool, but it’s rarely more than the sum of its parts. Good creatives have a vision. Good creatives know when to take risks.”
From the article: 160over90’s Ramon Ariel on taking the Phil Jackson approach to creative direction →
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It takes a village to build and maintain a beloved brand. Strategists, creatives, leaders, customers — everyone plays a crucial part. We go deep on what it takes to win.
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Air frees up creative and marketing teams from tedious operations work — get back to the work you were meant to do.
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January 6, 2023・1 min
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