Air’s Creative Operations Manifesto

Creative Ops

A Creative Ops System automates all the tedious operations work in the creative process. It’s the bridge between people, processes, and tools.

Branding vs marketing: Which one is more important?

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Brand building: How Notion leverages context, clarity, and community

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Should you give a damn about DAMs?

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Quote to note

On building a community pre-launch:

“Then it was mostly me just responding to every single comment. There were some weekends where a single comment could drive 100 email signups at once”

From the article: How to build an authentic brand, with Kevin Lee of immi →

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What we cover

Creative Ops

Creative Operations, or Creative Ops, is the work of finding, approving, and sharing content. It's the people, the processes, the tools. We help you optimize it.

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Creative and Marketing teams...

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Building Brands

It takes a village to build and maintain a beloved brand. Strategists, creatives, leaders, customers — everyone plays a crucial part. We go deep on what it takes to win.

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Air's Ultimate Guide to Branding

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Air News

What's going on at Air? Learn about big new features and other updates. Read letters from our CEO and leadership. Get to know who we are and what's important to us.

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