Issue No. 12 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands. This week we interviewed Erin Patinkin, startup whisperer

We are trying to build a great business with strong fundamentals. We’re urgent, but are always trying to play the long game.

This isn’t the biggest round at the highest valuation, but it is a foundational statement about our journey: we believe there will always be the next lesson.

We raised our Series A. Our CEO shares his thoughts on the fundraise and what comes next.