This traditional enterprise software category is pitched to executives over a 6 month sales process. Contracts have a number of bells and whistles, and there are massive fees for onboarding and "advising" sessions. Products cost $50,000 - $500,000 / year with up to 3 year contracts?!
Miserable migration processes
Choosing a DAM and negotiating the contract are just the beginning. Next comes the 12-week long migration and integration process just to move your content. After all of that, you end up with a product that everyone hates using and avoids at all costs..
Software for Nana and Papa
Many of these products don't have mobile apps. They were built in a legacy world for legacy teams that don't think about the growing uses of content throughout your organization. Simply put, a DAM is not solutions-oriented.
"Old school, locally installed, database-like legacy DAM software, is dead."
Former CEO @ Bynder (they built a DAM!)
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The quick brown fox jumps over the lazy dog
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