Messy, long term contracts This traditional enterprise software category is pitched to executives over a 6 month sales process. Contracts have a number of bells and whistles, and there are massive fees for onboarding and "advising" sessions. Products cost $50,000 - $500,000 / year with up to 3 year contracts?!
Miserable migration processes Choosing a DAM and negotiating the contract are just the beginning. Next comes the 12-week long migration and integration process just to move your content. After all of that, you end up with a product that everyone hates using and avoids at all costs.
Software for Nana and Papa Many of these products don't have mobile apps. They were built in a legacy world for legacy teams that don't think about the growing uses of content throughout your organization. Simply put, a DAM is not solutions-oriented.
Your company rebranded in 2018 but someone keeps using the old logo in emails and sales decks by mistake. Take control of your brand with permissions that protect Jim from himself.
Bye bye broken links, slow interfaces, lost feedback, and confusing naming conventions. Air empowers your team to take an active role in brand experience (BX).
"Old school, locally installed, database-like legacy DAM software, is dead."