Today, the team and I are excited to announce Air's $35M Series B round.

We’ve spent the last 7 years in New York City building a system of record for creative work.

But what does that actually mean?

I’ve told my mother it’s like Dropbox for your content. We’ve told customers it’s the first platform for Creative Operations. Regardless of the definition, the pursuit has been… well… ambitious.

And that’s because it’s really, really hard to build a system of record.

Businesses use software to help structure the chaos. These tools are essential pieces of infrastructure. Each team at your company uses a different system of record to catalog their work. For salespeople it’s Salesforce. For engineers it’s GitHub. Marketers have HubSpot.

But no one has ever built a system of record for creative work. Brand and graphic designers, illustrators, creative directors — they do not have a tool that structures, organizes, and automates their work.

Until today.

The greatest challenge facing a modern business is not producing the next asset — it’s managing the day-to-day logistics of creative work. Collecting content, approving it, sharing it, and doing it all over again.

Air is many things, but today I’m excited to share that we are one step closer to becoming:

• A database that houses all of your working files, feedback, and final assets.

• A platform that connects with your creative tools and all the places where you distribute content.

• A dashboard that provides real-time understandings of what content you’re creating, where it’s being used, and how it’s performing.

Air is one step closer to becoming a system of record, — just like Salesforce or GitHub — but the first one purpose built for creative work.

Today, we’re proud to announce that Avenir, a future-focused investment firm here in New York, has invested $35M to help us get closer to our vision. It might take another seven months, seven quarters, or seven years before Air is widely recognized as a feature-complete system of record for creative work. But every day we’ll wake up in this city, take another step, ship another feature, and convince another stranger.

We believe that one day every creative team in the world will work on Air. There’s a power and comfort in knowing in our bones that we are right.

Shane

P.S. — Don’t think I’m crazy? I’d love to connect you with someone from our team to explain more about how Air can impact your creative work. I can’t wait for you to see what we’ve built.