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We explore how great creative work gets done.
We asked 100 creative directors to share some advice.
100 Days
Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.
Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.
We asked 100 creative directors to share some advice.
100 Days
100
Creative
/Dir-
ectors
Meet the creatives.
Eric Beard
EA SPORTS FIFA
Nick Bayne
The Scotts Miracle-Gro Company
Jean Park
Freelance
Robert Navarro
APM Music
Audra V. Pace
Studio AVP
Tomas Alvear
Vevo
Erin Smith
Freelance
David Oswald
Freelance
Abby Diamond
Tomgirl
Morgan Young
Freelance
Ramon Ariel
160over90
Jenna Josepher
Freelance
Annie
Greenberg
Lonely Planet
Kerry Laster
FatShiba
Treasure Neal
Inspira
Jessica Bognar
Salesforce
Ernst Bernard
HelloYoung Films
Liz Furze
AMP
Kevin Johnson
The Denver Broncos
Melody Julius
Designerds
Sonya van Heyningen
PUMA
Assaf Swissa
Superdigital
Quint Xavier Roper-Sirvent
Burrell Communications
Andrew Haynes
Fairgame Golf
Eve Maidenberg
Mejuri
Chris George
The Utah Jazz
Tim Canton
Super Massive Fun
Peter Lung
Universal Pictures
Jan Zlotnick
Sprinklr
Kris Renkewitz
Renkewitz Studios
Lina Yaghi
160over90
Javier de Innocentis
A+E Networks Latin America
Quinn Struke
Securitas Technology
Liz Hinlein
New York Film Academy
J. W. Crump
Brrrn
Mike Brownsher
ESPN NY
Katie Morgan
The Las Vegas Aces
Larissa Machado
Warner Bros. Discovery
Josh Reese
Chewy
Jess Gary
Brooklinen
Jon Reil
Toast
Erika Canfijn
Freelance
Joseph Mains
Headspace
Emily Sheehan
FIG
“In most lines of creative work, you can look at something and tell if the people who worked on it enjoyed making it. It's usually pretty apparent.”
“You’ve got to be able to put your heart into it –– and then distance yourself.”
“Learn very quickly what you love to do and what you don’t love to do. Know that you don't have to do everything.”
“That old retail credo is correct: the client is always right.”
“Your job is to create something that’s more than the sum of those checked boxes. Trust your own voice."
”Learn all of your team's capabilities to increase the range of what you can do and ultimately strengthen the quality of what you can achieve.”
“Try to understand your boss’ job, or you won’t grow and advance. Always look for the “why” behind what you’re doing.”
“Creative directing isn’t just about making your team great for the project at hand, it’s about training them to be great in their next job”
“Assumptions are the enemy of a job well done”
”You can't always get more time. What you can do is make the systems on your team as well-oiled as possible.”
”Just go lock yourself in a room for an hour — at least ten minutes — every day and work on your craft.”
“Don’t expect anybody else to want you to win.”
Top creative teams use Air to
centralize creative and ship faster.
Top creative teams use Air to centralize creative and ship faster.
designed to send team productivity soaring
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