100 creative directors

We explore how great creative work gets done.

We asked 100 creative directors to share some advice.
100 Days
Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.
Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.
We asked 100 creative directors to share some advice.
100 Days
100
Creative /Dir- ectors
“In most lines of creative work, you can look at something and tell if the people who worked on it enjoyed making it. It's usually pretty apparent.”
Eric Beard
EA SPORTS FIFA
“You’ve got to be able to put your heart into it –– and then distance yourself.”
Nick Bayne
The Scotts Miracle-Gro Company
“Learn very quickly what you love to do and what you don’t love to do. Know that you don't have to do everything.”
Jean Park
Freelance
“That old retail credo is correct: the client is always right.”
Robert Navarro
APM Music
“Your job is to create something that’s more than the sum of those checked boxes. Trust your own voice."
Audra V. Pace
Studio AVP
”Learn all of your team's capabilities to increase the range of what you can do and ultimately strengthen the quality of what you can achieve.”
Tomas Alvear
Vevo
“Try to understand your boss’ job, or you won’t grow and advance. Always look for the “why” behind what you’re doing.”
David Oswald
Freelance
“Creative directing isn’t just about making your team great for the project at hand, it’s about training them to be great in their next job”
Erin Smith
Freelance
“Assumptions are the enemy of a job well done”
Abby Diamond
Tomgirl
”You can't always get more time. What you can do is make the systems on your team as well-oiled as possible.”
Morgan Young
Freelance
”Just go lock yourself in a room for an hour — at least ten minutes — every day and work on your craft.”
Ramon Ariel
160over90
“Don’t expect anybody else to want you to win.”
Jenna Josepher
Freelance
Top creative teams use Air to centralize creative and ship faster.

Top creative teams use Air to centralize creative and ship faster.

designed to send team productivity soaring

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