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100 creative directors

We explore how great creative work gets done.

We asked 100 creative directors to share some advice.

100 Days

Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.

Air helps creative directors and their teams stay aligned to deliver strong work faster. So we set out to interview 100 creative directors, asking them to share their creative operations advice with us and you. New interviews on Tuesdays.

We asked 100 creative directors to share some advice.

100 Days

100

Creative /Dir- ectors

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Meet the creatives.

The Scotts Miracle-Gro Company

Annie Greenberg

HelloYoung Films

The Denver Broncos

Sonya van Heyningen

Quint Xavier Roper-Sirvent

Burrell Communications

Super Massive Fun

Universal Pictures

Renkewitz Studios

Javier de Innocentis

A+E Networks Latin America

Securitas Technology

New York Film Academy

The Las Vegas Aces

Larissa Machado

Warner Bros. Discovery

Kieron Mullarkey

Todd Grinham & Brittany Poole

The Boston Bruins

The Brooklyn Nets

Jacobi Mehringer

Jeffrey Butterworth

Melissa Rosenthal

Christine Fitzsimons

Weber Shandwick

Jane Technologies

Zachary Winterton

George McCalman

Johannes Leonardo

Laura Harrington

The SpringHill Company & Robot

“In most lines of creative work, you can look at something and tell if the people who worked on it enjoyed making it. It's usually pretty apparent.”

“You’ve got to be able to put your heart into it –– and then distance yourself.”

The Scotts Miracle-Gro Company

“Learn very quickly what you love to do and what you don’t love to do. Know that you don't have to do everything.”

“That old retail credo is correct: the client is always right.”

“Your job is to create something that’s more than the sum of those checked boxes. Trust your own voice."

”Learn all of your team's capabilities to increase the range of what you can do and ultimately strengthen the quality of what you can achieve.”

“Try to understand your boss’ job, or you won’t grow and advance. Always look for the “why” behind what you’re doing.”

“Creative directing isn’t just about making your team great for the project at hand, it’s about training them to be great in their next job”

“Assumptions are the enemy of a job well done”

”You can't always get more time. What you can do is make the systems on your team as well-oiled as possible.”

”Just go lock yourself in a room for an hour — at least ten minutes — every day and work on your craft.”

“Don’t expect anybody else to want you to win.”

Top creative teams use Air to centralize creative and ship faster.

Top creative teams use Air to centralize creative and ship faster.

designed to send team productivity soaring

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