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Run the Perfect Content Play

AIR FOR ATHLETICS AND SPORTS

When every moment matters, your creative process should move as fast as your athletes—connecting creators, approvers, and publishers in real time.

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Air is the Creative Ops platform for visual assets

designed to send team productivity soaring

Save time by uploading or downloading content from your local device to your Air Library — without ever having to open your browser. With real-time sync, you can be confident that you are always accessing the most up-to-date content.

From Play to Post in Seconds

designed to send team productivity soaring

The real competitive edge in sports content isn't just creating beautiful assets—it's getting them published when engagement potential peaks. When you can browse your content library like a search engine, identify every player automatically, see usage rights at a glance, and approve content in real-time, Air eliminates the painful gaps between "that just happened" and "that's live on social”

Real-Time Collaboration with No Handoff Friction

designed to send team productivity soaring

The best assists don’t just happen on the court. Air transforms sports content operations by eliminating the turnovers or dropped passes that breaks your team’s momentum.

  • Your photographer captures the moment.
  • Your social team selects the best shots while the energy is still high.
  • Your brand director approves with a single tap.
Instead of isolated efforts, it’s a seamless flow, turning collaboration into your competitive edge.

The Platform That Speaks Sports

designed to send team productivity soaring

Traditional DAMs were built for corporate marketing—not for live sports creative teams. Air is different. We designed it to work the way sports media actually operates:

  • Game metadata seamlessly maps to your workflow.
  • Facial recognition helps you catalog players by position.
  • Video transcription makes key moments instantly searchable.
  • Need to separate social-ready clips from broadcast content? Custom fields make rights management effortless.
Instead of disjointed sprints, it’s a seamless flow, turning collaboration into your competitive edge.

Related Stories

designed to send team productivity soaring

Flexible Annotations Select an area, drop a sticky note, or leave pencil markups for clearer, faster feedback. Timestamp commenting Attach comments to exact frames on video assets — use with annotations for 4K-level communication clarity.

From courtside to content in one seamless play

The quick brown fox

Peek behind the scenes of the best content strategy in men's college basketball.
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Building Pure Sweat Basketball's Brand with Air

The quick brown fox

Sports professionals know that staying ahead requires more than just expertise on the courrt. Drew Hanlen, CEO of Pure Sweat Basketball, understands how having both quality content and the right tools to manage it can shape a brand's narrative.
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Trailblazing Creatives in Search of a Source of Truth

The quick brown fox

To streamline their creative processes, TOGETHXR transitioned from using multiple platforms to adopting Air as their primary tool for creative workflows.
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Pure Sweat uses Air to share workouts with Joel Embiid, Jason Tatum, and more

CASE STUDY

CEO Drew Hanlen uses Air to manage Pure Sweat’s brand and create engaging content for their fans.

See Air in action with a personalized demo

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