Tech start-up, Air, has appointed comedian/influencer and social media provocateur, Kareem Rahma, as the company’s first-ever Chief Imagination Officer. In this new role, Rahma will oversee the creative vision and brand for the venerable Dropbox competitor.

Nik Reed, an Associate Creative Director at Wieden+Kennedy, shares a few thoughts on what it means to excel in the role.

David Scott, seasoned creative director, shares a few thoughts on what it means to excel in the role.

Carmen Love, Executive Creative Director, shares a few thoughts on what it means to excel in the role.

Adrián Flores, VP of Creative at The SpringHill Company and Robot, shares a few thoughts on what it means to excel in the role.

Ray Smiling, a Director at divison7, shares a few thoughts on what it means to work as a creative.

Mila Golubov, Group Creative Director at 160over90, shares a few thoughts on what it means to excel in the role.

Laura Harrington, a freelance creative director and fashion designer, shares a few thoughts on what it means to excel in the role.

Peter Neils, a freelance creative director, shares a few thoughts on what it means to excel in the role.