In the hierarchy of products teams pay for, creative collaboration tools sit somewhere near the top. Yet the hidden tax on that collaboration—the friction that silently erodes productivity—often goes unmeasured and unaddressed.

Today, we're launching a collection of updates designed to remove that friction. Some big, some small, but all focused on a simple truth: creative collaboration is only as good as its weakest interaction.

The Digital Handshake: Reimagining Content Collection

Let's start with the most visible change. Content Collection 2.0 is a complete reimagining of how teams gather assets from external collaborators.

In studying hundreds of different creative processes we noticed something fascinating: that brief moment when someone wonders if their upload actually worked was quietly sabotaging workflows.

It's a seemingly trivial interaction that, when multiplied across teams and external contributors, creates cascading problems:

• Duplicate uploads "just to be safe"

• Follow-up emails asking "did you get what I sent?"

• Lost content and missed deadlines

• Damaged relationships with external collaborators

We’re excited to introduce a completely redesigned content collection form, available now on all plans. By rebuilding this crucial touchpoint, we’re removing barriers to collaboration and ensuring that gathering content is as effortless as using the rest of our platform. Our redesigned Content Collection form addresses this with:

• Crystal-clear submission with prominent, intuitive controls

• Mobile-first design that works flawlessly where creative work happens

• Verification screens that build immediate confidence

• Simplified custom fields that make sense at first glance

• Folder organization capabilities that keep submissions tidy from the start

The form is small, but its impact is massive. Early testers report significantly higher completion rates and fewer follow-up questions about submission status.

The Timeline of Trust: Enhanced Upload Information

Context shapes understanding. Knowing who uploaded a file and when it was added provides the critical context teams need for content tracking and version control.

Now, this information is accessible directly in Table View, making it easier to sort and organize assets based on upload date. This feature is especially valuable for teams juggling multiple contributors across complex projects where content ownership and timelines matter.

And coming soon, you'll be able to sort by the "Uploaded by" field—offering even more ways to navigate the human landscape of your creative workspace.

The Faces Behind the Files: User Avatars in Table View

Collaboration isn't just about assets—it's about people. Yet in the digital realm, the human element can easily fade into the background.

Our latest improvement brings user avatars alongside names in the "Uploaded by" column when viewing content in Table View. No more second-guessing who uploaded what—just a quick visual cue that transforms abstract usernames into recognizable collaborators, strengthening team connections and streamlining communication.

The Confidence of Conversation: More Reliable Comment Posting

Few things erode digital trust faster than posting a comment only to have it vanish. Previously, network hiccups could cause comments to temporarily appear and then disappear if they weren't successfully saved.

This created a "Schrödinger's comment" problem—did your team see your feedback or not? Should you post again or wait? The uncertainty compounded across conversations, creating confusion and redundancy.

With our latest fix, comments now only appear in your feed after they've been securely saved to our servers. If there's a connectivity issue, you'll know immediately—preventing confusion and ensuring every conversation maintains its integrity.

The Space Between Features

The fascinating thing about product development is that the most meaningful improvements often emerge not from new features, but from studying the spaces between them—those subtle interactions where flow either continues smoothly or breaks down entirely.

What we've learned is that creative collaboration isn't just about powerful tools. It's about confidence at every touchpoint. It's about removing those tiny moments of hesitation or uncertainty that, when compounded, create significant drag on creative momentum.

The updates we're launching today might seem small in isolation. But together, they represent our ongoing commitment to eliminating the hidden tax on collaboration—making every interaction with Air as seamless and confidence-inspiring as possible.

Because sometimes, the most profound innovations aren't the ones you showcase. They're the ones you simply feel through their absence.