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A Decade of Instagram

Let's take a walk down memory lane...


October 6, 2010

Launch Day

It's 2010. Glee is the hottest show on television, Ke$ha's Tik Tok is the #1 song of the year, flash mobs are happening all around you, and there's a new app in town. It will be years before Instagram becomes "IG" and turns into everyone's favorite social network, but it's live and over 100,000 people will create an account within the first week of launch.

Instagram's first app icon and logo


December 12, 2010

1 Million Users

That's a whole lotta people in just over 2 months! For comparison, it took Twitter roughly 2 years to reach that number.


January 27, 2011


Instagram isn't the first platform to use the hashtag. Twitter took a bet on hashtagging way back in 2007 as a solution for categorizing and filtering content. Chris Messina, inventor of the Twitter hashtag, says the original functionality was a simple way to add metadata to your tweets, like where you are or what you're discussing. In 2011, Instagram implements hashtags and so begins #ManCrushMonday, #TransformationTuesday, and (of course) #tbt.


August 3, 2011

150 Millionth Photo Uploaded

At this point in time, 1.3 million photos are being uploaded daily, and @Janefot's photo of a merry-go-round is the official 150 millionth photo. Or maybe this is just the 150 millionth photo that didn't violate Instagram's code of conduct. We'll never know.

As of August 2020, the number of uploads each day is well over 100 million.

@janefot instagram


September 26, 2011

10 Million Users

It's been a mere 355 days since launch and Instagram has already garnered over 10M users. People still aren't sure if this is a new social network or a photo editing tool. College girls are using the app solely to add the Valencia filter to their pumpkin spiced latte pics.


April 3, 2012

Android Launch

Instagram is released on the Google Play Store and downloaded more than one million times in 24 hours.


April 9, 2012

Facebook Acquires Instagram

They grow up so fast! After exchanging approximately 1 billion dollars, Facebook is now the proud new owner of IG.

facebook and instagram logos


February 26, 2013

100 Million Users

Not to compare, but this took Facebook 4 and a half years to acheive...


June 20, 2013

Introducing Video

In an attempt to compete with Twitter's popular video-sharing app Vine (RIP), Instagram rolls out video.

promo image promoting video on instagram


December 12, 2013

Direct Messaging

Do you even remember life before Instagram DMs? Can you imagine going home for the holidays and not receiving an annual check in from that one guy who used to bully you in high school? "Hey u back in town?" Yep, and we still aren't hanging out.


May 11, 2016

Icon & App Design Updates

People love a gradient. Instagram reveals a colorful, new app icon while the product interface is almost entirely stripped of color.

old and new designs for instagram


August 2, 2016


"Who do they think they are? Snapchat?" Yep, but better. After only 8 months, the use of Stories on Instagram alone surpasses Snapchat's daily active user count.

product shots of instagram stories


February 22, 2017

Multiple Photo Posts

Users now have the option to select up to 10 photos. Which is great news for you and all of your married friends who can now share their wedding pics in a single post instead of clogging up your entire newsfeed. Amen.


June 20, 2018

1 Billion Users

We repeat: 1 billion. That's nearly 13% of all people on earth. Nbd.


August 5, 2020


First they went for Vine, then they took down Snapchat, what's in store for TikTok? Only time will tell...

instagram reels in 3 phones

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