Why Air Checks All the Boxes

More and more platforms are emerging that claim to keep digital assets organized and easily accessible. Often, users find that platforms offer some of their needed solutions, but leave automation and AI-based tools on the cutting room floor.

There’s only one Creative Operations platform like Air — where team collaboration is seamless and your creative process runs uninterrupted. Air is designed to check all of the boxes required.

What is a Digital Asset Management System?

A DAM system is designed to organize and store digital assets in one central location, making them easy to access, distribute, and share. While DAM systems offer many benefits, they also come with significant drawbacks like high costs, long-term contracts, outdated software, and lengthy migration processes. These can be deal-breakers for teams looking to scale quickly.

Air: The Flexible Alternative

Air improves on the concept of DAMs by offering a robust solution tailored specifically for creative and marketing teams.

Air sidesteps these issues by offering a flexible, affordable alternative to traditional DAM systems. With transparent pricing and an easy-to-use intuitive interface, Air is designed to fit seamlessly into your tech stack, regardless of your team’s size. Air adapts to your team's needs, not the other way around.

• Share Seamlessly:

  Whether it’s one image or an entire gallery’s worth, share links reduce the need for clunky email attachments

• Organize Organically:

  AI-based auto-keywords plus intuitive board views and workflows keep your assets organized automatically

• Browse Beautifully:
  
  See your assets laid out visually, perfect for content planning and social media strategy

• Integrate Intentionally:

  Integrate Air into your workflows using the Zapier integration or an API connection for automation of repetitive tasks, saving you time and energy

Jess Cook, Head of Content & Comms at Island and co-host of That's Marketing, Baby! podcast, shared her vision for a perfect content marketing tool:

In fact, I think it's one of the most challenging parts of content marketing ⤵
• Letting sales know what assets you have, who they're for, and where to find them.
• Not letting them get lost in the Google folder/Slack thread abyss.

If I could whip up the tool of my dreams to help me do this, it would:
1. Actually let you SEE the assets, not just a bunch of folders you have you have to blindly dig around in
2. Let you put the same asset in multiple places to signal that it can be used across channels, audiences, verticals, use cases, etc.
3. Prevent anyone from using an old or in-progress version instead of the approved final version
4. Let the sales team easily find the perfect piece of content for their needs without having to Slack you every time
5. Sync what's in the cloud with Finder, allowing you to drag, drop, and edit in either space

There's only one tool I've ever seen that checks all of these boxes.

Make the Most Out of Air

• Sync to Finder:

  Connect your desktop with Air Flow, the MacOS app that allows two-way sync for your local assets and direct access to most tools

• Streamline Naming and Tagging Systems:

  Implement a standardized tagging and file naming system so everyone can quickly find what they're looking for

• Video Feedback:

  Give frame-specific feedback with timestamped video commenting and say goodbye to never-ending email threads

Choose the Right Solution for Your Team

Whether you need to streamline workflows, maintain brand consistency, or enhance collaboration, the right DAM system can make all the difference. And with Air, you get all the benefits of a traditional DAM without the drawbacks. Explore how Air can transform your creative operations and see if it's the right fit for your organization.