Support NYC DTC

March 25, 2020 · 1 min read

New York is home to some of the world’s most beloved brands. Unfortunately, COVID-19 has threatened the future for many of these businesses, which in turn threatens the culture of NYC and the lives of artists, entrepreneurs, marketers, and developers that make this city so special.

In hopes of putting more products in shopping carts and smiles on faces, we created an interactive map of direct-to-consumer brands based in NYC. Their employees are currently working remote, but we wanted to illustrate the true creative energy of the city, the way it was before coronavirus and the way it will return soon.

Click around the map at the top of the page to learn more about each business or visit their website.

If you've got a soft spot for any of these companies, if you miss seeing their subway ads, if you've ever said, "omg I love their branding," then now is the time to show your support.

With love,
The team at Air

Big thanks to Dave Hill for bringing NYC to life.

Who's who?
  1. Illustration for Air
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    Air

    It’s us!

  2. Illustration for Aloha
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  3. Illustration for Ample Hills
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  4. Illustration for Atoms
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  5. Illustration for Away
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  6. Illustration for AYR
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  7. Illustration for BARK
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  8. Illustration for Birchbox
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  9. Illustration for Bird Dogs
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  10. Illustration for Blue Apron
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  11. Illustration for Bonobos
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  12. Illustration for Branch
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  13. Illustration for Brooklinen
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  14. Illustration for Buffy
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  15. Illustration for Burrow
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  16. Illustration for by Humankind
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  17. Illustration for Candid Co
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  18. Illustration for Capsule
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  19. Illustration for Care of
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  20. Illustration for Casely
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  21. Illustration for Casper
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  22. Illustration for Cleancult
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  23. Illustration for CUUP
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  24. Illustration for Daily Harvest
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  25. Illustration for Dame
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  26. Illustration for Dia & Co
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  27. Illustration for Eight Sleep
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  28. Illustration for Equal Parts
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  29. Illustration for Ever/Body
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  30. Illustration for Fi
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  31. Illustration for Freshly
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  32. Illustration for Function of Beauty
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  33. Illustration for Glossier
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  34. Illustration for Great Jones
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  35. Illustration for Greats
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  36. Illustration for Harry's
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  37. Illustration for Haute Hijab
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  38. Illustration for Hawthorne
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  39. Illustration for Hydrant
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  40. Illustration for Judy
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  41. Illustration for Kangaroo
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  42. Illustration for Little Spoon
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  43. Illustration for Lo & Sons
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  44. Illustration for Lola
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  45. Illustration for Love Wellness
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  46. Illustration for Margaux
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  47. Illustration for Meural
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  48. Illustration for MILK Makeup
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  49. Illustration for Mirror
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  50. Illustration for Misen
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  51. Illustration for MM Lafleur
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  52. Illustration for N5 & Sunny
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  53. Illustration for No Plans
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  54. Illustration for Open Spaces
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  55. Illustration for Otherland
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  56. Illustration for Parade
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  57. Illustration for Peloton
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  58. Illustration for Plated
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  59. Illustration for Primary
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  60. Illustration for Prose
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  61. Illustration for Public Goods
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  62. Illustration for Quip
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  63. Illustration for Ro
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  64. Illustration for Rockets of Awesome
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  65. Illustration for Rooted
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  66. Illustration for S'well
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  67. Illustration for Sabah Shoes
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    Sabah Shoes

    sabah.am

  68. Illustration for Sir Kensington's
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  69. Illustration for Smalls
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  70. Illustration for Splendid Spoon
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  71. Illustration for Stojo
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  72. Illustration for Sustain
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  73. Illustration for Tarte Makeup
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  74. Illustration for The Sill
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  75. Illustration for THINX
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  76. Illustration for Thursday
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  77. Illustration for Twice
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  78. Illustration for UNTUCKit
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  79. Illustration for Warby Parker
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  80. Illustration for WTHN
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Hot spots
  1. Illustration for Ace Hotel
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  2. Illustration for Brooklyn Roasting
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  3. Illustration for Bulletin
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    Bulletin

    bulletin.co

  4. Illustration for Dumbo House
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    Dumbo House

    sohohouseny.com

  5. Illustration for Freehold
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  6. Illustration for Lerer Hippeau
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    Lerer Hippeau

    lererhippeau.com

  7. Illustration for Pattern
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  8. Illustration for Red Sea Ventures
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    Red Sea Ventures

    redseaventures.com

  9. Illustration for Soho House
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    Soho House

    sohohouseny.com

  10. Illustration for Spring Place
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  11. Illustration for The New Lab
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    The New Lab

    newlab.com

Is your DTC brand also based in New York? Fill out this form. We will continually update the list below with new submissions.

New additions


About Air

Air is a workspace for your images and videos. Our product helps teams organize, collaborate, and manage their visual content — like planning out social media posts, giving and receiving creative feedback, and making selects.

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