Visual content is king on social media. Marketers are always looking to add more visual content into their strategy, and 49 percent of marketers rate visual content as very important to their marketing strategy.

To ensure your visual content looks high-quality and attracts the right audience, use recommended dimensions for social media image sizes specific to each platform. Otherwise, your content might look pixelated or be difficult to recognize.

Bookmark this guide of recommended social media photo sizes to quickly find the right dimensions for each platform.

Image sizes for social media: Why are they important?

There are many things to keep in mind when developing visuals for social media marketing. You should have the right to use each image. For branded images, make sure that any photos fit into your brand guidelines.

Lastly, be mindful of the image sizes for each social channel. You should know and use the proper image sizes to avoid any pixelation, as this can change the aesthetic of your images and impact your brand image.

When you optimize your photos for each platform, you can increase engagement. Your audience is more likely to engage with (and share!) clear, crisp images.

Curious about the other aspects of social media asset management? Check out social media asset management 101.

Facebook image sizes

Facebook updates its image dimensions more than you might think. Here are the recommended image sizes for the various types of Facebook photos:

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Facebook profile picture size: 170 x 170 pixels (on most computers)

• Displays as 170 x 170 pixels on desktop computers

• Displays as 128 x 128 pixels on mobile devices 

• Displays as 32 x 32 pixels as a thumbnail throughout Facebook

Facebook cover photo size: 820 x 312 pixels

• Minimum size: 400 x 150 pixels

• Displays on desktop: 820 x 312 pixels 

• Displays on smartphones: 640 x 360 pixels

• Ideal file size for JPG files: less than 100 KB

• Images with a logo or text display best as PNG files

Facebook page posts and timeline photos: 1200 x 630 pixels

• Facebook automatically resizes and formats photos when uploaded to the timeline

• Recommended size: 1200 x 630 pixels

• Minimum size: 600 x 315 pixels

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Facebook event cover photo: 1200 x 628 pixels

• Facebook scales down the photo to minimum dimensions: 470 × 174 pixels

• Displays in feed as 470 × 174 pixels

Facebook Story image: 1080 x 1920 pixels

• Aspect ratio: 9:16

• Minimum width: 500 pixels

Facebook shared link: 1200 x 628 pixels

• Recommended upload size: 1200 x 628 pixels

• Square photo: Minimum 154 x 154 pixels in feed

• Square photo: Minimum 116 x 116 pixels on page

• Rectangular photo: Minimum 470 x 246 pixels in feed

• Rectangular photo: Minimum 484 x 252 on page

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​Facebook ad images: Varies 

Facebook ad images will vary in size based on their placement. Here are the current Facebook ad sizes:

• Facebook feed ads: 

  • At least 1080 x 1080 pixels

  • Ratio: 1.91:1 to 1:1

  • Maximum file size: 30MB

  • Minimum width: 600 pixels

  • Minimum height: 600 pixels

• Facebook right column ads: 

  • Resolution: At least 1080 x 1080 pixels 

  • Ratio: 1:1

  • Minimum width: 254 pixels

  • Minimum height: 133 pixels

• Facebook instant articles: 

  • At least 1080 x 1080 pixels

  • Ratio: 1.91:1 to 1:1

  • Maximum File Size: 30MB

• Facebook marketplace ads: 

  • Resolution: At least 1080 x 1080 pixels 

  • Ratio: 1:1

  • Maximum file size: 30MB

• Facebook Story ads: 

  • At least 1080 x 1080 pixels

  • Ratio: 9:16

  • Maximum file size: 30 MB

  • Minimum width: 500 pixels

• Facebook search results ads: 

  • At least 1080 x 1080 pixels

  • Ratio: 1.19:1 to 1:1

  • Maximum file size: 30MB

  • Minimum width: 600 pixels

  • Minimum height: 600 pixels

• Facebook sponsored messages:

  • At least 1080 x 1080

  • Ratio: 1.91:1 

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Twitter image sizes

Images on Twitter are a great way to stand out in a sea of text posts. Just make sure you're using the most up-to-date Twitter image sizes:

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Twitter profile photo size: 400 x 400 pixels

• Displays: 200 x 200 pixels

• Maximum file size: 5 MB

• ​Square image recommended

• Image file types: JPG, GIF, or PNG

Twitter header photo size: 1500 x 500 pixels

• Recommended: 1500 x 500 pixels

• Maximum file size: 5 MB

• Image file types: JPG, GIF, or PNG

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In-stream photos and shared links: Varies

• Tweet with shared link: 1200 x 628 pixels

• Tweet with a single image: 1200 x 675 pixels 

• Tweet with two images: 700 x 800 pixels 

• Tweet with three images:

  • Left image: 700 x 800 pixels

  • Right images: 1200 x 686 pixels

• Tweet with four images: 1200 x 600 pixels

• Recommended aspect ratio: 16:9

• Maximum file size: 5 MB for photos, 5 MB for animated GIFs on mobile, and 15 MB on the web

Twitter card: 800 x 418 pixels

• 1.91:1 ratio

• App cards: 800 x 800 pixels, 1:1 ratio

• Website cards: 1200 x 1200 pixels, 1:1 ratio

• Supports JPG or PNG, but no GIFs are allowed

Instagram image sizes

Instagram first launched with solely square photos, but this social media platform now supports horizontal and vertical uploads. So many different options for Instagram posts can make the dimensions a little challenging. Here are the current recommended image sizes for Instagram photos:

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Instagram profile picture: 320 x 320 pixels

• Dimensions are square but display as a circle

• Larger images are cropped so center any elements you want to be included

Instagram feed image posts: Varies

• Square post size: 1080 x 1080 pixels

• Landscape image: 1080 x 566 pixels

• Portrait image: 1080 x 1350 pixels

• Supported aspect ratios: 1.91:1 to 4:5

• Recommended width: 1080 pixels

• Recommended height: 566 to 1350 pixels

Instagram thumbnail photo: 161 x 161 pixels

• Display size: 161 x 161 pixels

• Recommended upload size: 1080 pixels wide

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Instagram Stories: 1080 x 1920 pixels

• Ratio: 9:16

Instagram Reels: 1080 x 1920 pixels

• Ratio: 9:16

Instagram IGTV: 1080 x 1920 pixels

• ​Ratio: 9:16

• Cover photo: 420 x 654 pixels

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Instagram ad images: Varies

Like Facebook ads, Instagram ad images will vary in size based on their placement. Here are the current Instagram ad image sizes:

• Instagram Stories ads

  • At least 1080 x 1080 pixels

  • Ratio: 9:16

  • Maximum file size: 30MB

  • Minimum width: 500 pixels

• Instagram news feed ads

  • At least 1080 x 1080 pixels

  • Ratio: 1:1

  • Maximum file size: 30MB

  • Minimum width: 500 pixels

• Instagram Explore ads

  • At least 1080 x 1080 pixels

  • Ratio: 9:16

  • Maximum file size: 30MB

  • Minimum width: 500 pixels
    

Pinterest image sizes

If you want to stop the scroll and get noticed on Pinterest, make sure you're using these Pinterest image size recommendations:

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Pinterest profile picture: 160 x 160 pixels

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Pinterest post sizes: Varies based on the type of pin

• Pinterest standard pins: 1000 x 1500 pixel

  • Ratio: 2:3

  • Minimum pin size: 600 x 900 pixels

• Pinterest square pins: 1000 x 1000 pixels

  • Ratio: 1:1

  • Only recommended when sharing from another platform like Instagram

• Pinterest long pins: 1000 x 2100 pixels

  • Ratio: 1:2.1

  • Pins with a longer aspect ratio will be truncated

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Pinterest board display: 600 x 600 pixels

• Large thumbnail: 222 x 150 pixels

• Small thumbnail: 55 x 55 pixels

Pinterest story pins: 1080 x 1920 pixels

• Max File Size: 20mb for images and 100mb for video

• Length: 1-60 seconds long (video)

• Ratio: 9:16
  

LinkedIn image sizes

LinkedIn is a more “professional” network than other social channels, so it's particularly important to use properly sized images. 

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Personal profile image: 300 x 300 pixels

• Minimum: 300 x 300 pixels

• Maximum file size: 10MB

Personal background image: 1584 x 396 pixels

• Maximum size: 4 MB

Company logo image: 300 x 300 pixels

• Minimum size: 300 x 300 pixels

• Maximum size: 4 MB for a square layout

Company page header image: 1128 x 191 pixels

• Maximum size: 4 MB

Shared image or link: 1200 x 627 pixels

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YouTube Image Sizes

With more than 1 billion unique users every month, YouTube is a powerful channel to increase your visibility online. While videos reign supreme on this social media network, it's still important to get your still image sizes right. Use these as a guide for recommended images sizes for your YouTube channel:

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YouTube channel profile image: 800 x 800 pixels

Channel cover image: 2084 x 1152 pixels

• Maximum file size: 4 MB

YouTube video uploads: 1280 x 720 (minimum HD)

• Ratio: 16:9

• Smaller videos will be pillarboxed to fit

If you’re repurposing your social media images and resizing them for multiple platforms, we encourage you to batch edit them.  If you do so, be sure to store them somewhere where you and your team can locate them later. 

Air’s Smart Search feature helps you navigate your image library like a search engine. With features like image recognition and smart tags, Air makes it easy for anyone on your team to store and locate graphics quickly without needing help from the design team.

Want to see how it works? Sign up for a free Air account today.