I’ve only been on the Content team at Air a short while, but something happened last week that really stuck with me.

We were in the middle of a campaign review—hundreds of assets laid out across the platform—and I couldn’t help but blurt out, “Did we upgrade the system or something?” Everything felt noticeably faster. Smoother. Like someone had hit a refresh button behind the scenes.

Turns out, we hadn’t upgraded anything. Not in the traditional sense. No new servers. No system overhauls. What had actually changed? Our engineers had quietly reduced the size of thumbnail images in table view from 2.6MB to 195KB (quick math for my fellow creative peeps: that’s a 90% reduction).

No big announcement. No “hey look what we did.” Just a subtle, almost invisible improvement that made a massive difference in how the product felt.

As someone who spends a lot of time reviewing content, I can tell you—speed matters a lot. When you're sorting, tagging, approving, or leaving feedback on hundreds (or thousands) of assets, buffer delays can really chip away at momentum—they’re a creative buzz kill.

And what really impressed me? This wasn’t a one-off. It happened during the same week the team launched a major new feature: facial recognition. A huge release, the kind that takes months of planning and collaboration. Yet somehow, while shipping something that complex, our team was also obsessing over thumbnails. Over milliseconds. Over the tiniest details most people would never notice—but everyone really feels.

That’s the kind of culture I’ve walked into here: high trust, high ownership, and people who ship. Got an idea to make things better? Great, do it and we’ll all be there to back you up. A team that goes big and sweats the details not for applause, but because it makes the work better—for all of us.

Honestly? I thought we got some sort of insane extra galactic wifi in the office.

Turns out, we just have engineers who care a lot.