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Air’s new Slack integration: Keep your team on the same page

August 23, 2022 · 4 min read

“Sorry, I didn’t see that message. I’ll get to this now!” Sure. Fine.

It’s not fine, though, is it? You needed the task done two days ago. Not seeing a notification is a poor, though often valid, excuse for work that’s fallen through the cracks.

It’s easy to miss notifications. How many tools send you notifications each day? Gmail for sure. Notion, maybe. Air, yes. Slack? Of course. The real question is, which is your main source for notifications? Which do you check every hour, even every few minutes, of every day?

If you’re like the team here at Air, the answer is Slack. I’m not going to explain to you how important Slack is, or to how many companies, but the answer is “very” and “thousands.” It keeps you aware of what your team is doing and provides crucial communicative clarity, especially in the asynchronous world of a remote workplace day-to-day.

A healthy creative operations practice includes foolproof communicative clarity. For teams using Air as their asset library single-source-of-truth, that clarity can now be automated.

Introducing: Air’s Slack integration.

It’s quite simple: Any board in your Air workspace can be synced to any channel in your Slack workspace, and all notifications regarding actions in that board will be sent directly to the synced Slack channel.

Those notifications include:

  • New uploads

  • New sub-board creations

  • Comments

  • Custom field changes

How do I use the Air Slack integration?

It couldn’t be easier — just open up a board, click the ellipsis (three dots) next to the board’s name, click Connect to Slack, and follow the instructions that appear on the next page. To disconnect, just open up the ellipsis menu again and disconnect from the same place.

For more detailed instructions, we broke it down in our help center.

In terms of how to use the integration to produce better workflows, there are two distinct ways you might think about it.

Permanent Slack channels, permanent Air boards

Your company runs ads. Facebook, Instagram, Google Display, maybe billboards, television. Either you’re working with an agency to produce these assets or you’ve got an in-house team. Regardless, you’re frequently updating these ad units — tweaking the copy, changing the color, adding an animation here, turning this successful still unit into a video.

If you’re already using Air, you have a board dedicated to these ads, full of version stacks and comments about performance, or annotated feedback for your designers. You also likely have a Slack channel dedicated to ad work. Could be a connected channel with an agency partner, could be an internal #performancemarketing channel. Might even be just part of your #marketing channel.

Regardless of which name you’ve given the Slack channel that houses discussions around your advertising tactics, you’ll want the Air board that houses your ad units connected to it. That way, anyone in the channel will instantly be able to see any new ad units uploaded, any comments, etc. — and immediately provide feedback or guidance.

You’re never not going to need ads — syncing where you manage your ad stock and where you discuss your ad stock will set your team up for greater success long-term, clarifying confusion before it ever occurs.

Just the same, you may went to sync your design team’s main Slack channel with their main Air board. Do you have an internal team that lacks Air seats, but uses an Air share link to access assets produced for them? Sync their main Slack channel to their associated Air board, and they’ll know instantly any time the creative team uploads new assets.

Temporary Slack channels, temporary Air boards

There are many reasons to set up a Slack channel — company announcements, homes for each team within a company, casual cultural chat channels, the list goes on. This includes Slack channels meant to be archived once their purpose has been fulfilled — project-based Slack channels.

Let’s say you work at luggage company and you’re launching your first backpack — you’ll likely create a Slack channel called #project-backpack-launch-2022.

At the same time, you’ll create an Air board to home all the assets related to the backpack launch, from product shots to email banners to ad units. Sync the board to the channel and voila, your teammates creating and uploading content to Air won’t have to manually ping your teammates who aren’t in Air on a daily basis to let them know when the work progresses.

At the end of the day, here’s why we built this: few things matter more to an organization than clarity of communication. Especially for remote teams, it’s crucial that any message and action is communicated with exact clarity, and delivered in a timely manner to everyone who needs to receive it.

That’s what the Air Slack integration aims to accomplish.

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