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How RCA Records Found Creative Harmony With Air

185+

Artists' Assets Managed on Air

200+

Company-Wide Members

10+

Hours Saved Per Month

Creating a New Sound

RCA Records, the iconic 123 year-old-old American record label, faced challenges with its existing digital asset management system. Kieron Goring, Director of Marketing Operations at RCA, led the charge in seeking a more advanced and modern solution. This customer story delves into RCA's journey from using an older system like Box to embracing the efficiency and innovation of Air.

Antiquated and Complicated

In the early days, Box served as RCA's primary asset management system. However, it fell short of meeting the company's specific demands. Kieron recounts, "Each project manager had their assets stored in different platforms, leading to a lack of unity across creative teams. We needed a comprehensive solution.”

"Box was quite antiquated. It's functional, but in terms of aesthetics or presentation... it looks like DOS in comparison to iOS. Very old school."
Kieron Goring
Director of Marketing Operations, RCA Records

Making Beautiful Music with Air

After evaluating various options, RCA chose Air over the competitors. "Fast forward, now everybody loves Air," Kieron shared. "I've heard nothing but good things and our user base has increased compared to Box, too." Kieron made note of Air's ease of use, speed, and aesthetics as the main factors for choosing it as their solution. "Right now, we have 185+ artists, each with a board and organized alphabetically by artist name, customized with artist photos as board thumbnails," Kieron added. "Our project managers can customize their own experience using Favorites to easily access their artists without disrupting the organizational structure of the workspace."

For this specific industry, it makes sense for us to have something that's faster and easier to use. A lot of people use [Air] — our internal company, partners, managers, artists. You're dealing with a wide variety of people across the globe.
Kieron Goring
Director of Marketing Operations, RCA Records

Key Features

Ending on a Good Note

While Kieron acknowledges the challenge of quantifying time savings precisely, he remarks, "Air has become an integral part of our daily operations. Its company-wide versatility and efficiency contribute significantly to time management." RCA's transition to Air has proven to be a strategic move, enhancing collaboration, efficiency, and security. Kieron concludes, "Air has become an indispensable tool for our teams. Its user-centric design and continuous innovation align seamlessly with our dynamic industry needs."