Brand
Use these docs as a resource when putting together your brand hub. Take a peek at our go-to-market strategy and brand guidelines, as well as templates for RFPs, design specs, and content calendars.
Go-To-Market
Your GTM is an action plan for launch. This doc summarizes the target audience and activations at various stages of the marketing funnel.
Project Spec
Specify the details of a project for designers, developers, or other technical specialists. Includes a top-level summary, time stipulations, expectations, and creative references.
Air Brand Voice
Keep your brand personality, problem/solution statement, short description, paragraph description, and founder statement somewhere that's easily accessible.
Content Calendar
Get everyone on the same page. This calendar should be reflection of all marketing efforts - from product updates to brand activations.
RFP Templates
A request for proposal (also known as an "RFP") clearly outlines a project, as well as soliciting bids from contractors, freelancers, or agencies who may take on the project.
Brand Bible
Logos and taglines come and go. Keep a rolling spreadsheet of all your company profiles so it's easy to update after your next brand refresh. Nobody likes an outdated wordmark.
