November 12, 2020 · 1 min read
Use these docs as a resource when putting together your brand hub. Take a peek at our go-to-market strategy and brand guidelines, as well as templates for RFPs, design specs, and content calendars.
Your GTM is an action plan for launch. This doc summarizes the target audience and activations at various stages of the marketing funnel.
Specify the details of a project for designers, developers, or other technical specialists. Includes a top-level summary, time stipulations, expectations, and creative references.
Air Brand Voice
Keep your brand personality, problem/solution statement, short description, paragraph description, and founder statement somewhere that's easily accessible.
Get everyone on the same page. This calendar should be reflection of all marketing efforts - from product updates to brand activations.
A request for proposal (also known as an "RFP") clearly outlines a project, as well as soliciting bids from contractors, freelancers, or agencies who may take on the project.
Logos and taglines come and go. Keep a rolling spreadsheet of all your company profiles so it's easy to update after your next brand refresh. Nobody likes an outdated wordmark.
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Imitation is the sincerest form of flattery. 65+ Notion docs for early stage startups.