No messy, long term contracts DAMs like Orange Logic are usually pitched to executives over a 6 month sales process. Contracts have a number of bells and whistles, and there are massive fees for onboarding and "advising" sessions. They can end up costing $50,000 - $500,000 / year with up to 3 year contracts?! With Air, getting started is easy and affordable with flexible plans that scale with you. Smooth Migration processes Choosing a DAM like Orange Logic and negotiating the contract are just the beginning. Next comes the 12-week long migration and integration process just to move your content. After all that, you end up with a product that is difficult to use. With Air, transferring your content takes minutes. Migrate your content from anywhere and watch it become instantly organized with smart tags and image search. Modern Software DAMs like Orange Logic were built in a legacy world for legacy teams that don't think about the growing uses of content throughout your organization. Air was designed for modern brands with powerful features designed to make organizing, finding & collaborating on content fast, easy, and automated (at a price point that makes sense).