Every company is a media companyImages, videos, PDFs, and other forms of visual data are increasingly needed in business. Yesterday, "content" was reserved for the occasional campaign, but today newsletters, social posts, and product demos are built for this visual world.
Brand building takes a villageWorking with content isn't just a marketing task. Most employees use creative assets throughout their day-to-day workflows. Organizing, transferring, and facilitating collaboration around this content is an impossible task for an already undersized marketing team.
Mistakes cost real moneyUsing the wrong asset, writing the wrong caption, or deleting the perfect shot can have massive implications. With so much content flying around the company it is extremely difficult to maintain your brand authority and identity.