UX and CX are critical, but both rely on BX. Air is where Brand Experience happens.

Every company is a media company Images, videos, PDFs, and other forms of visual data are increasingly needed in business. Yesterday "content" was reserved for the occasional campaign, but today newsletters, social posts, and product demos are built for a visual world.

Brand building takes a village Working with content isn't just a marketing thing. Today most employees use creative assets throughout their day-to-day workflows. Organizing, transferring, and facilitating collaboration around this content is an impossible task for an already undersized marketing team.

Mistakes cost real money Using the wrong asset, writing the wrong caption, or deleting the perfect shot can have massive implications. With so much content flying around the company it is extremely difficult to maintain your brand authority and identity.