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Air vs. Frontify

bynder VS AIR

While Frontify focuses on being a traditional brand management platform with DAM capabilities bolted on, Air has reimagined digital asset management for modern creative teams by prioritizing intuitive user experience and end-to-end creative workflow efficiency. Air's approach of building exactly what teams need - and nothing they don't - creates a more effective platform that gets out of the way and lets creative teams do their best work.

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Why choose Air over Frontify

Purpose-built for Creative Operations

designed to send team productivity soaring

While Frontify remains anchored in traditional brand management, focusing on conventional features like guidelines and design systems, Air is charting a bold course toward the future of creative work. With an exceptional product direction rating of 9.7 on G2, Air has demonstrated its commitment to building tools that align with how modern creative teams actually work. This user-centric approach, backed by $70M in total funding including a recent $35M Series B round, positions Air to continue pushing the boundaries of what's possible in creative asset management while maintaining its streamlined, powerful core functionality.

Speed to Value and Simplicity

designed to send team productivity soaring

Frontify requires 2-3 weeks minimum for setup, with complex brand portals taking much longer. Their platform requires significant configuration and setup time before teams can begin using it effectively. Air's platform can be deployed in hours, not weeks, with an intuitive interface that requires minimal training. This rapid time-to-value means teams can start collaborating immediately without lengthy onboarding processes or technical setup.

Modern Architecture vs Legacy Structure

designed to send team productivity soaring

Frontify relies on traditional folder structures requiring developer support for customization and scaling. Their platform separates different functionalities (DAM, guidelines, templates) in ways that don't always connect smoothly. Air's board-based structure offers more flexibility and natural organization that matches how modern teams actually work. The platform's architecture makes it easy to adapt to different workflows without technical support, and its unified approach means everything works together seamlessly.

Seamless Creative Integration

designed to send team productivity soaring

Frontify operates primarily through its web portal, requiring users to constantly switch contexts and manually manage content between various tools. Air's desktop app and creative tool integrations bring asset management directly into creators' workflows, enabling them to work naturally in their preferred environments without disruption. This integration-first approach dramatically reduces friction in creative processes.

Transparent Pricing & Easy Implementation

designed to send team productivity soaring

While Frontify locks customers into complex enterprise contracts, lengthy onboarding plans, and support tiers, Air takes a radically different approach: transparent pricing, no forced professional services, and instant self-serve setup that gets teams collaborating in minutes, not months. Frontify's minimum 2-3 week implementation timeline reveals a cumbersome platform that requires significant setup before delivering any value, while Air offers optional trainings, friendly support, and a platform so intuitive that extensive training isn't needed.

Compare features

FEATURES AND SERVICES

Bynder

Price Transparency

Intuitive UX/UI

Easy setup & use

Custom onboarding & training

Fast migrations

Quick uploads & downloads

Libraries & boards

Instant notifications

Priority customer support

Two-way desktop sync

Custom share links

G2 Air vs. Frontify

What our customers are saying

designed to send team productivity soaring

Flexible Annotations Select an area, drop a sticky note, or leave pencil markups for clearer, faster feedback. Timestamp commenting Attach comments to exact frames on video assets — use with annotations for 4K-level communication clarity.

It’s a game-changer as far as how much easier it makes everything. So we’re definitely in it for the long haul.
Chris Sharpe
Find What Feels Good

We switched to using Air and it’s literally the biggest productivity boost in our creative pipeline.
Jason Wong
Founder, Doe Beauty

Air’s board system is easy to use, the drag-and-drop features are a dream, and the one-to-many approach allows everyone on our team to use their own systems for organizing.
Alex Greene
Website & Email Specialist, The Little Potato Company

G2 Ratings

94%

93%

88%

Likelihood to recommend

Ease of Admin

Ease of Setup

Brand Guidelines

89%

84%

86%

Additional ratings

Air is loved by creative teams at

designed to send team productivity soaring

Save time by uploading or downloading content from your local device to your Air Library — without ever having to open your browser. With real-time sync, you can be confident that you are always accessing the most up-to-date content.