Air vs. Canto

bynder VS AIR

Air emerges as the more modern, user-friendly, and accessible digital asset management solution compared to Canto. While both platforms share many core features, Air's fresh approach and contemporary design make it better suited for today's creative workflow needs, especially for growing companies and teams that need a scalable, intuitive solution.

Why choose Air over Canto

Focusing on Real User Needs

designed to send team productivity soaring

Canto attempts to be comprehensive by including features accumulated over decades, potentially creating unnecessary complexity and confusion for teams. Built from direct user feedback, Air achieves higher ease-of-use scores by focusing on the core needs of modern creative teams. Features like smart search, color recognition, and streamlined sharing reflect real workflow requirements.

Modern Architecture vs Legacy Structure

designed to send team productivity soaring

Canto relies on a traditional, complex interface that users describe as "clunky" with a steep learning curve, requiring extensive training and configuration. Air's fresh, intuitive interface built in 2020 mirrors modern tools, naturally aligning with how contemporary teams work.

Seamless Implementation

designed to send team productivity soaring

Canto requires several hours of onboarding training and relies on traditional ticket-based support systems, creating potential delays and friction. Air provides immediate support through customer support chat and quick access to in-house specialists. Air’s frequently updated Help Center and intuitive interface minimize the need for extensive training.

Backed by Strong Growth Investment

designed to send team productivity soaring

As a legacy platform from the 1990s, Canto carries the weight of outdated architectural decisions and development priorities. Air's recent $35M Series B funding and modern foundation position it to continue innovating for contemporary creative workflows. Their development priorities align with current trends like remote work and creative operations automation, ensuring the platform evolves with user needs.

Cost & Accessibility

designed to send team productivity soaring

Canto follows the traditional enterprise software model with opaque pricing, typically starting around $600/month, requiring significant upfront commitment and lengthy sales cycles. Air's transparent, scalable pricing model allows teams to start immediately and grow organically. This modern approach means teams can begin seeing value instantly without purchasing hurdles.

Compare features
FEATURES AND SERVICES
Bynder
Price Transparency
Intuitive UX/UI
Easy setup & use
Custom onboarding & training
Fast migrations
Quick uploads & downloads
Libraries & boards
Instant notifications
Priority customer support
Two-way desktop sync
Custom share links
G2 Air vs. Canto

What our customers are saying

designed to send team productivity soaring

Flexible Annotations Select an area, drop a sticky note, or leave pencil markups for clearer, faster feedback. Timestamp commenting Attach comments to exact frames on video assets — use with annotations for 4K-level communication clarity.
It’s a game-changer as far as how much easier it makes everything. So we’re definitely in it for the long haul.
Chris Sharpe
Find What Feels Good
We switched to using Air and it’s literally the biggest productivity boost in our creative pipeline.
Jason Wong
Founder, Doe Beauty
Air’s board system is easy to use, the drag-and-drop features are a dream, and the one-to-many approach allows everyone on our team to use their own systems for organizing.
Alex Greene
Website & Email Specialist, The Little Potato Company
G2 Ratings
94%
93%
93%
88%
Likelihood to recommend
Ease of Admin
Ease of Setup
Brand Guidelines
89%
84%
84%
86%
Additional ratings

Air is loved by creative teams at

designed to send team productivity soaring

Save time by uploading or downloading content from your local device to your Air Library — without ever having to open your browser. With real-time sync, you can be confident that you are always accessing the most up-to-date content.

Try Air for free

designed to send team productivity soaring

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