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Air vs. Bynder

bynder VS AIR

While traditional Digital Asset Management (DAM) platforms like Bynder focus solely on storing and organizing final assets, Air revolutionizes the entire creative process. Jump to the G2 comparison table or read on to learn more about what sets Air apart from Bynder.

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Why choose Air over Bynder

An End-to-End Creative Operations System

designed to send team productivity soaring

Air stands apart as the first true system of record for creative operations, centralizing everything from initial content creation through final distribution. Their platform streamlines approval processes, facilitates real-time collaboration, automates workflow tasks, and provides analytics on asset usage – capabilities that go far beyond basic asset storage.

Backed by Strong Growth Investment

designed to send team productivity soaring

Air’s recent $35M Series B and $70M in total funding demonstrates their commitment to innovation and growth in the creative operations space. Unlike Bynder, Air is rapidly expanding its capabilities based on direct customer feedback. They are investing heavily in research and development, building new creative tool integrations, and developing advanced AI features to automate creative workflows.

Rapid Time-to-Value

designed to send team productivity soaring

Bynder typically requires months of complex content migration, metadata restructuring, and extensive user training. In contrast, Air gets teams up and running in hours, not months. Their importers preserve existing organization while adding AI-powered tagging. The intuitive interface requires minimal training, and teams can immediately access powerful search and filtering capabilities without lengthy setup processes.

Building what matters

designed to send team productivity soaring

Air excels at identifying, building, and optimizing the core features that creative teams use most often, rather than building an exhaustive feature set that looks impressive on paper but add complexity in practice. With a strong product direction score on G2 (9.7 compared to Bynder's 9.1) it's clear that users trust Air's feature prioritization.

Simple pricing, same-day success

designed to send team productivity soaring

While Bynder locks customers into complex and pricey enterprise contracts, required onboarding packages, and mandatory support tiers, Air takes a radically different approach: transparent pricing, no forced professional services, and instant self-serve setup that gets teams collaborating in minutes, not months. Bynder boasts about their 125+ person onboarding team – but that's actually a red flag. It signals that their platform is so complex that customers need extensive (and expensive) hand-holding just to get started. Air flips this model on its head by offering transparent, predictable pricing with no hidden fees, free self-serve trials that let teams test the full platform, optional (not mandatory) support packages, and same-day setup. While Air is so intuitive that extensive training isn't often needed, their customer team is always on standby during business hours to assist with any questions.

Compare features

FEATURES AND SERVICES

Bynder

Price Transparency

Intuitive UX/UI

Easy setup & use

Custom onboarding & training

Fast migrations

Quick uploads & downloads

Libraries & boards

Instant notifications

Priority customer support

Two-way desktop sync

Custom share links

G2 Air vs. Bynder

What our customers are saying

designed to send team productivity soaring

Flexible Annotations Select an area, drop a sticky note, or leave pencil markups for clearer, faster feedback. Timestamp commenting Attach comments to exact frames on video assets — use with annotations for 4K-level communication clarity.

It’s a game-changer as far as how much easier it makes everything. So we’re definitely in it for the long haul.
Chris Sharpe
Find What Feels Good

We switched to using Air and it’s literally the biggest productivity boost in our creative pipeline.
Jason Wong
Founder, Doe Beauty

Air’s board system is easy to use, the drag-and-drop features are a dream, and the one-to-many approach allows everyone on our team to use their own systems for organizing.
Alex Greene
Website & Email Specialist, The Little Potato Company

G2 Ratings

94%

93%

88%

Likelihood to recommend

Ease of Admin

Ease of Setup

Brand Guidelines

89%

84%

86%

Additional ratings

Air is loved by creative teams at

designed to send team productivity soaring

Save time by uploading or downloading content from your local device to your Air Library — without ever having to open your browser. With real-time sync, you can be confident that you are always accessing the most up-to-date content.