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Air vs. Brandfolder

bynder VS AIR

While Brandfolder positions itself as an enterprise DAM with an exhaustive feature list, Air has reimagined digital asset management for modern creative teams by focusing on what matters most: intuitive experience, rapid implementation, and seamless workflows. The result is a more effective platform that delivers better results at a fraction of the cost.

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Why choose Air over Brandfolder

Radical Simplicity vs Enterprise Complexity

designed to send team productivity soaring

While Brandfolder touts an extensive feature list and complex enterprise capabilities, Air proves that more features don't equal better results. With superior ease of use and organization, Air's focus on core functionality and intuitive design means teams can start seeing value immediately, without the burden of lengthy setup processes and training that Brandfolder requires.

Modern Architecture Built for Today's Teams

designed to send team productivity soaring

Brandfolder, founded in 2012, built their platform around traditional enterprise DAM needs and folder hierarchies that made sense a decade ago. Built from the ground up for modern creative workflows, Air's board-based structure and intelligent organization reflects how teams actually work today.

Simple, Accessible Pricing

designed to send team productivity soaring

Brandfolder starts at $1,600 per feature and ranks 9.8/10 on expense compared to competitors, requiring enterprise-level commitments. Air's transparent, scalable pricing model allows teams to start small and grow naturally. The platform delivers enterprise-grade capabilities without enterprise-grade complexity or cost barriers.

Speed to Value

designed to send team productivity soaring

Brandfolder emphasizes its "customizable set-up and hands-on onboarding," which translates to long implementation timelines and professional services requirements. With Air, teams can be up and running in hours, not months, with an intuitive interface that requires minimal training. This rapid time-to-value means teams can start collaborating immediately without expensive onboarding processes.

Backed by Strong Growth Investment

designed to send team productivity soaring

Brandfolder, now owned by Smartsheet, maintains a traditional DAM focus and feature set. As an independent company backed by $70M in total funding Air is rapidly innovating based on direct customer feedback, continuously improving the platform while maintaining its streamlined, powerful core functionality.

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FEATURES AND SERVICES

Bynder

Price Transparency

Intuitive UX/UI

Easy setup & use

Custom onboarding & training

Fast migrations

Quick uploads & downloads

Libraries & boards

Instant notifications

Priority customer support

Two-way desktop sync

Custom share links

G2 Air vs. Brandfolder

What our customers are saying

designed to send team productivity soaring

Flexible Annotations Select an area, drop a sticky note, or leave pencil markups for clearer, faster feedback. Timestamp commenting Attach comments to exact frames on video assets — use with annotations for 4K-level communication clarity.

It’s a game-changer as far as how much easier it makes everything. So we’re definitely in it for the long haul.
Chris Sharpe
Find What Feels Good

We switched to using Air and it’s literally the biggest productivity boost in our creative pipeline.
Jason Wong
Founder, Doe Beauty

Air’s board system is easy to use, the drag-and-drop features are a dream, and the one-to-many approach allows everyone on our team to use their own systems for organizing.
Alex Greene
Website & Email Specialist, The Little Potato Company

G2 Ratings

94%

93%

88%

Likelihood to recommend

Ease of Admin

Ease of Setup

Brand Guidelines

89%

84%

86%

Additional ratings

Air is loved by creative teams at

designed to send team productivity soaring

Save time by uploading or downloading content from your local device to your Air Library — without ever having to open your browser. With real-time sync, you can be confident that you are always accessing the most up-to-date content.