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CEO & founder of immi

Kevin Lee

E1: Kevin Lee of IMMI

"What’s the point of getting to the finish line if there’s no-one there to celebrate with you?"

Kevin Lee (along with Kevin Chanthasiriphan) is a co-founder of immi, a better-for-you ramen brand launched in 2021. After a decade in product management and venture capital, Kevin went all-in on immi, as first-time entrepreneurs. Kevin speaks with Shane about approaching business as a game; why strong relationships with friends and family are crucial for founders; and looking to mentors who’ve achieved a rich personal life, not just business success.

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