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Co-founders at Rooted

Kay Kim and Ryan Lee

E6: KAY KIM & RYAN LEE of Rooted

“I don’t know if it’s tenacity, grit, or just being stupid, but we decided to just keep going for it.”

Ryan Lee and Kay Kim are the Cofounders of Rooted, a plant brand with a huge following based in New York City. In a previous life, Ryan was an investment banker turned product leader, and Kay was an art director at ad agencies droga5 and 72andSunny. You couldn’t ask for two more down-to-earth, thoughtful, and kind people to have a drink with on the Williamsburg waterfront and talk about what it really takes to build a vibrant community alongside a thriving business.

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