E2: Diarrha N'Diaye of Ami Colé

“A part of me really likes to see a vision come true. The dreamer in me is like every immigrant child: dreaming big. That was always there. I just didn’t know how.”

Diarrha N’Diaye spent years building a career in the beauty industry, first through PR and then, social before she was offered a role in product development at Glossier. This was the final piece that pushed her to build a business of her own: Ami Colé. Over the course of just a few years, it’s become a beloved, stand-out brand in the beauty space. Shane and Diarrha discuss what it means to build a product-first brand, how a business — a hair salon or a beauty brand — can empower a community, and what it means to be the daughter of immigrants growing up in New York City.