SoundCloud is a European online audio distribution platform and music sharing website based in Berlin, Germany that enables its users to upload, promote, and share audio. Started in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music streaming services in the market reaching over 175 million monthly users worldwide. SoundCloud offers both free and paid membership on the platform, available for desktop or mobile device. SoundCloud has influenced the music industry through the success of many artists who have emerged from the music-sharing service. Artists on the platform are able to distribute their work for free that can be accessed by all users. SoundCloud has received support from many investors and other media platforms such as Twitter, although the streaming platform itself has dealt with funding issues and has laid off many employees in order to remain profitable.