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Air for marketing managers: stop chasing files, start shipping campaigns
You pull assets for campaigns every day, and half the job is hunting for the version that is actually approved. Air is a platform that goes beyond a traditional DAM: it puts the right file one search away and lets you hand it to a partner without waiting on a design ticket.
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The world’s leading creative teams run on air
Cloud storage was built to hold files, and project tools were built to track tasks. Neither one helps you find the approved cut and get it into a campaign. Marketing asset management software closes that gap for the person pulling and sharing assets all day. Air keeps each asset together with its approval status and its latest version in one visual workspace, so you spend less time asking whether a file is really the final one.
Find the approved asset fast
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Search by what's in the file, not what someone named it
Air automatically tags every image and video as it uploads, so you can search in plain English like "founder headshot, outdoor" and get the shot without pinging a designer. It also reads the text inside your documents and videos, so a buried slide or a spoken line is still findable. Your library stays searchable as it grows, and nobody has to maintain a naming convention.
Group assets by campaign without duplicating a single file
Boards work like smart folders, so one asset can sit on your holiday campaign board and your retail-partner board at the same time without creating copies. When the work changes, you update the asset once and it stays current everywhere it lives. That is the end of parallel folders and guessing which version is real.
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Know what's approved before you use it
Approval status travels with the asset itself. Custom fields show where each file stands in review, and a Kanban view lets the team move work forward by dragging cards between stages. Older versions stack neatly behind the approved one, so an outdated file never slips into a send.
The marketing manager's self-serve workflow
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Pull approved assets yourself
Search or filter to the exact asset by campaign, channel, or approval status, then pull it straight into your work. There is no Slack archaeology and no waiting on the one person who knows the folder.
Share it and keep it current
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Hand a partner the whole campaign kit in one branded lin
Showcases package assets from across your library into a single page you can brand with your logo and colors, then send to a client, agency, or retail partner. You decide exactly what they see, and the source files stay where they are, so building a kit never means moving or duplicating anything. It is one polished link instead of a zip file or a folder of loose downloads.
Update once, and it changes everywhere it's published
Air's CDN links always point to the current asset, so when you replace a file it refreshes wherever the link is already live. The partner kit and the landing page update on their own, with nothing to re-send.
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Works with the tools your campaigns already run on
Air connects to the creative and marketing tools your team already uses, and it imports archives from Google Drive, Dropbox, Box, and SharePoint with metadata intact.
Signs your team has outgrown Google Drive or Dropbox
If a few of these sound familiar, your team has moved past storage and into marketing asset management:
- You can't find the approved file without asking the person who made it
- Sharing with an agency means duplicating files or reworking folder permissions
- Marketing waits on design just to pull or resize an existing asset
- Off-brand or outdated assets keep resurfacing across channels
Moving over is quick, because Air imports directly from the cloud storage you use today and keeps your existing metadata, so you are not rebuilding the library from scratch.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Spend your day shipping campaigns, not chasing files
Start free, or book a demo to see it on your own workflow.
Air for Marketing Managers FAQs
Marketing asset management software gives campaign teams a single place to organize approved brand and campaign assets and reuse them, with strong search and version control built in. Unlike generic storage, it keeps the context around each asset, including which version is current and whether it is cleared for use.
Drive and Dropbox store files, but they cannot tell you what is inside them or which version is approved. Air is built for visual work, so its AI search finds assets by their content and its boards group work by campaign without duplicating files. You also control exactly what each partner can see.
Search in plain English or stack a few filters, and Air surfaces the exact asset because it tags what is in every file and reads the text inside your documents. Approval status and version live on the asset, so the file you pull is the one that is cleared to use.
Yes. A share link gives a partner access to a board or asset with the view or download rights you set, and you can protect it with a passcode and an expiration date. For a full campaign or partner kit, a Showcase packages assets into a single branded page you control. To collect work back, a content collection form lets partners upload into the right board without an account.
Yes. Custom fields track the approval stage, a Kanban view moves assets across those stages, and version stacking keeps every iteration grouped with the approved cut on top. That keeps outdated files out of live campaigns.
Air connects to the creative and marketing tools most teams already run on, and it imports from the major cloud storage platforms. See the current list at air.inc/integrations.