:format(webp))
:format(webp))
Marketing Asset Management Software For Campaign Team
A traditional DAM stores finished assets. Air is where your campaign creative lives, gets approved, and multiplies. Marketing asset management software keeps approved work organized and ready to adapt so that every campaign asset comes in and becomes useful without starting over.
:format(webp))
The world’s leading creative teams run on air
Is marketing asset management software just a DAM?
Not quite. Marketing asset management does everything you'd expect from a DAM: centralized storage, metadata, search, version control, permissions, and secure sharing. Air covers all of it.
But a traditional DAM is built to store finished work. Air is built as an agent for creative tasks that goes further than a traditional DAM: it acts on the library, adapting an approved asset for a new channel, resizing a batch, or answering a plain-language request about what's inside. For the leadership view of how a marketing asset management platform compares to a DAM, see Air for marketing leaders. Air’s AI works on your assets instead of only adding tags to the metadata.
Organize every campaign asset in one visual library
:format(webp))
Bring scattered assets into one workspace
Campaign files usually live in too many places: Google Drive, Dropbox, Slack threads, email, and local machines. Air's native imports migrate archives directly from Google Drive, Dropbox, Box, and SharePoint into one visual library, so there's a single home for every asset.
Sort by how the work actually ships
Boards act as visual smart folders, and a single asset can live in multiple boards (like campaign, channel, and region) without duplicating the file or the storage. Custom Fields add structured metadata, and stackable Filters let anyone pull "Q4 holiday, Instagram, approved" in seconds. The library stays organized around the way campaigns are planned instead of one person's folder logic.
:format(webp))
:format(webp))
Search the way your team thinks
Air's Conversational Search finds assets from plain-English queries like "person holding a toothbrush," instead of exact file names. Smart Tags are added automatically to images and video on upload, and OCR and video transcription index the text and dialogue inside files. Anyone on the campaign team can find the right asset without pinging a designer.
How a campaign asset moves through Air
:format(webp))
Bring campaign assets into one place
Pull assets in from your current cloud storage or collect files from freelancers and agencies with a public upload link, no account required. Requiring key fields at upload, like campaign and usage rights, also keeps mystery files out of the library from day one.
Keep campaigns moving across every team
:format(webp))
Work with the tools campaigns already run on
Air connects to Figma, Canva, and Adobe Premiere Pro, plus Slack, Shopify, WordPress, and Zapier. Approved assets move from creation into review, and out to the channels and storefronts where campaigns actually ship, without tab-switching or re-downloads.
Let marketing pull approved work without waiting
Every plan includes unlimited seats, so marketing and sales can find and download approved assets themselves instead of interrupting a designer, and permissions keep work-in-progress hidden while approved finals stay one search away. For agencies, retail partners, and anyone outside the workspace, a share link you control (passcode, expiry date, and name-and-email gating on paid plans) sends just the right slice, and a current-version CDN link keeps embedded assets in step with the master file.
:format(webp))
:format(webp))
Adapt and answer, not just tag
With Agentic Chat, teams describe the work in plain language, think: "resize this hero for Instagram, LinkedIn, and an email header", and Air runs all three at once. Skills turn a repeatable Canvas edit into a reusable workflow you can run across a batch, so one background swap runs on every product shot in the selection in a single action.
Trusted by teams that ship high volumes of creative
"Beautiful Destinations runs global content production on Air, where searches that once meant digging through hard drives now save its post-production team up to 10 hours a week." Read the story.
"At Candid, self-serve access dropped the lead brand designer's "librarian" load from about 20% of her week to roughly 2%." Read the story.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real person, mapped to how your campaigns actually run.
Move your content
Migrate from Google Drive, Dropbox, Box, SharePoint, or a legacy DAM with metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure your library and scale approved creative across every channel.
Give your campaign assets one home
Schedule a demo below
Marketing asset management software FAQs
Marketing asset management software is a system for centralizing, organizing, finding, approving, sharing, and distributing marketing and creative assets. A traditional DAM mainly stores finished work; marketing asset management keeps approved work organized, searchable, and ready to adapt for every channel.
They overlap heavily, and Air does everything a DAM does. The difference is emphasis: DAM centers on storing and retrieving finished files, while marketing asset management centers on moving campaign assets through review, approval, distribution, and adaptation. Air adds an AI layer that acts on the library rather than only tagging it.
Brand asset management focuses on keeping logos, colors, and guidelines consistent; creative asset management focuses on production files; and marketing resource management covers planning and budgeting. Marketing asset management is the connective layer that keeps the assets themselves organized, approved, and reusable across campaigns. Air covers the asset side of all of these in one workspace, keeps brand context attached to every edit, and connects to the planning tools that handle marketing resource management.
Photos, videos, campaign files, social assets, logos, brand guidelines, templates, sales collateral, design files, PDFs, and other rich media. Air previews design and video files without opening them, and indexes the text and dialogue inside documents and video so everything stays searchable.
Look for a centralized library, AI-powered and visual search, tags and custom fields, version control, review and approval workflows, permissions and governance, secure internal and external sharing, and integrations with creative, CMS, and commerce tools. Air covers each of these (the fuller buyer's checklist lives on our digital asset management software page) and adds Canvas, Skills, and Agentic Chat to adapt approved assets at scale.
It removes the two biggest time sinks: searching for the right asset and remaking work that already exists. Teams find approved assets in seconds, distribute the right slice to partners, and adapt one approved asset for every channel — so campaigns ship faster with fewer duplicate requests and stronger brand consistency.
For visual and campaign assets, yes. Air is purpose-built for images, video, and design files, with visual previews, metadata, approvals, and distribution that general storage tools don't provide. Its native imports move content directly from Google Drive, Dropbox, Box, and SharePoint.