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Air for Marketing Leaders: Scale Creative Output Without Losing Brand Control
Air is the system of record where your creative team's output becomes your marketing team's input. Centralize approved assets, govern your brand at scale, and turn every campaign into more output—without adding headcount or sacrificing consistency.
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The world’s leading creative teams run on air
Your creative team is producing great work, but your marketing team spends half its time hunting down the approved version, recreating assets that already exist, or waiting on design to resize something for a new channel. The gap between "approved" and "live across every channel" is where brand inconsistency and duplicated effort quietly compound.
Air closes that gap by putting creative and marketing on the same platform, with one source of truth for every approved asset.
"We're rapidly scaling and constantly understaffed. Air is one of the few tools that can benefit the entire organization." — Nancy Smith, CMO, Hydrow
One platform for your creative and marketing org
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A single source of truth for every approved asset
Every logo, campaign, photo, video, and template lives in one governed workspace. No more shared drives, no more recreated files, no more "which version is final?" Marketing leads and brand partners shouldn't need to Slack a designer every time they need an asset—and with Air, they don't.
Structure libraries by brand, region, or channel
Segment content into access-controlled libraries that mirror how your business actually runs—like global brand, regional teams, retail partners, agency collaborators. Each group sees what they need, nothing more, and nothing they shouldn't.
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Make the approved version the only obvious version
Every iteration stacks on the original asset, with the approved state surfaced clearly. Teams don't guess which file to use—they see what's current and ship it. Downstream teams take approved work and use it confidently across channels without pulling creative back into the same decisions over and over.
Govern your brand without slowing it down
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Bring scattered work into one system
Migrate legacy archives from Drive, Dropbox, Box, and SharePoint into Air with metadata and version history preserved. Stop paying for fragmented storage that doesn't talk to itself.
Move at the pace your business demands
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Find anything by describing it
Search "the holiday hero shot with the red packaging" or "Q3 product launch video, vertical crop" and Air finds it—indexed by objects, color, faces, text, and spoken dialogue. No filename convention. No designer Slack ping. No 20-minute folder hunt.
Bring agencies and partners into the system without breaking it
Content collection forms let external photographers, agencies, and creators upload directly into Air—pre-tagged and organized. The intake bottleneck disappears, and assets land in your library ready to use, not waiting on a producer to sort them.
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Compound your creative investment instead of recreating it
Every campaign represents budget, time, and brand equity. Air ensures approved creative doesn't disappear into archives or get rebuilt from scratch every quarter—Pattern's creative lead went from 12–15 hours a week managing assets in Dropbox to 1–2 in Air. Surface what works, adapt it for the next campaign, and ship faster.
Built for enterprise operating reality
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Enterprise governance, without enterprise drag
SSO via SAML 2.0, custom roles, audit logs, and access controls down to the library level. Security and compliance get what they need without slowing your marketing org down.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Your marketing org runs on more than storage
Schedule a demo below
Marketing leader FAQs
A traditional DAM stores finished assets. A marketing asset management platform like Air keeps approved work organized, searchable, and ready to adapt—so creative and marketing teams use the same system of record from concept through distribution. It's the difference between a warehouse and an operating system.
By eliminating duplicate work, reducing asset hunt time, and making approved creative reusable across channels and campaigns. At Pattern, the creative lead cut asset management time from 12–15 hours a week to 1–2 hours—time that gets reinvested in building the brand. Air Canvas extends every approved asset into more output without going back to the creative team.
Air centralizes approved assets in a governed system, automatically surfaces the current version, and uses access-controlled libraries to ensure the right people work from the right files. The result: every team, region, and partner ships from the same source of truth—without manual oversight from the brand team.
Yes. Air integrates natively with Figma, Canva, Adobe Creative Cloud, Slack, Google Drive, Dropbox, Box, SharePoint, Shopify, and Sanity—plus Zapier, n8n, and a public API for custom workflows. SSO via SAML 2.0 is supported on Enterprise plans.
Implementation is significantly faster than legacy DAM deployments. Air includes dedicated onboarding support, custom content migration from legacy systems like Bynder, Brandfolder, and Canto, and ongoing guidance from a workflow expert on Enterprise plans—so adoption doesn't stall after the contract closes.
Mid-market and enterprise marketing organizations across CPG, retail, apparel, wellness, and media—including teams at Pattern, Vivian Health, Beautiful Destinations, James Beard Foundation, and Room to Read. Air is built to serve the marketing VPs & leaders who approve the investment, the creative team that makes the work, and the team that scales it.