Image Asset Management

Image Asset Management Software that Knows What’s in the Picture

Air gives marketing and creative teams one visual library for every product image, campaign image, and piece of UGC. It reads what’s in each image the moment it’s uploaded and keeps every version stacked in one place. It also helps teams adapt each image for every channel without starting over.

The world’s leading creative teams run on air

A photo organizer helps one person sort an archive. Image asset management software helps a whole team understand, organize, and scale images, so a marketer can pull the approved hero shot without messaging the designer who made it. Air is a DAM built for images and the teams that use them, with AI that goes beyond a traditional DAM. Video lives in the same library too, and our media asset management software page shows how Air handles it.

Search your image library by what each photo shows

Smart Tags and Smart Summaries

Every upload arrives already described

As each still image lands in Air, Image Intelligence writes a Smart Summary of its content and composition, then applies Smart Tags for the objects, themes, and concepts it finds. This way, teams search in plain language, or drag in a reference image to surface visually similar shots, instead of guessing at filenames.

Color and embedded metadata

Filter down to the exact shade or photographer

Pick a palette color or type a hex code, then widen or narrow the range to catch similar hues, tones, and shades. Air also reads the EXIF and IPTC data already embedded in each file, so teams can filter by camera, creator, copyright, and imported keywords without re-entering anything.

Faces and text in the image

Find the people and the words in every shot

Once Air’s support or success team switches it on for your workspace, Facial Recognition suggests who appears across your images, and workspace admins validate those identifications. Full text extraction also reads the words inside images, from packaging copy to event signage, so they’re searchable and ready to copy.

Keep one approved image in circulation

Stack every edit under the original

Retouches, crops, and AI edits stack on top of the source image, and the cover version is what shows up across every board. Anyone can compare iterations or roll back without a folder full of “final” files, while Custom Fields and Kanban views show each image’s status from in progress to approved.

Deliver every size and format your channels need

AI editing in Canvas

Adapt approved images with your brand built in

Canvas works on the images your team has already approved, with your Brand Kit’s colors, fonts, and logos applied to every edit. That’s what makes AI safe to scale: each variation starts from the current, on-brand file instead of a stray download. Every plan includes access to 50+ AI models.

Smart Resize

Generate every channel size in one pass

Select the sizes you need by channel and Canvas generates each variant while preserving layout, text, and no-fly zones. Custom exports and CDN links then deliver your files at the exact dimensions each placement calls for.

Skills and text edits

Repeat the edits your team makes every week

Save a prompt you’ve run in Canvas as a Skill and run it on one image or a whole batch, so recurring work like background swaps becomes a single slash command. Teams can also edit text on an image without the source file, which means a price change or new headline no longer requires reopening the original design.

Share with control and bring your archive with you

Package images for partners in one branded link

Showcases gather boards and assets from across your library into one public page for external stakeholders without moving the source content. You decide whether visitors see only the latest version and whether they can download. Business and Enterprise plans also get passcodes, email gating, and expiration dates.

Support every step of the way

Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.

Book a demo

Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.

Move your content

Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.

Take flight

Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.

Put every approved image to work

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Image asset management software FAQs

Image asset management software is a shared system where teams store, find, approve, and reuse images at volume. Air adds AI that describes each image on upload, version stacks that keep the approved file on top, and Canvas for adapting images across channels.

Image asset management is the image-focused part of digital asset management, built around understanding, organizing, and scaling still images. Air is a digital asset management system that goes beyond a traditional DAM: it covers video, documents, and design files, and gives images dedicated AI features for tagging, color, faces, and text.

A photo organizer sorts one person’s personal archive. Image asset management software gives a team shared search, approvals, permissions, and sharing, so collaborators all work from the same approved images.

Air stores nearly any file type and shows visual previews for JPG, JPEG, PNG, HEIC, WEBP, JFIF, GIF, SVG, PSD, PSB, AI, and EPS files. Individual files can be up to 5TB.

Yes. Air generates Smart Tags and Smart Summaries on upload, and teams can then combine plain-language search with color filters, text extraction, and facial recognition to find images without tagging them by hand.

Yes, but also more than that. A DAM stores images with searchable metadata like a database, but it also manages versions, approvals, permissions, and distribution, and Air goes a step further by helping teams adapt approved images with built-in AI editing.