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Media asset management software for marketing and creative teams
Media asset management software gives high volumes of visual content one searchable home. Video, photo, design files, and documents live together instead of scattering across internal storage and comms channels. Air is built for brand and marketing teams whose libraries lean heavily on video but aren’t video-only, so every asset stays easy to find and ready to reuse.
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The world’s leading creative teams run on air
Signs your team needs media asset management
Most teams don’t go looking for a MAM system. They hit a wall with the tools they already use. These are the symptoms that mean a library has outgrown cloud storage:
- Assets are split across Google Drive, Dropbox, Box, SharePoint, Slack, and local drives, and no single search covers them all.
- Video is the heaviest thing in the library and the hardest to search, because storage can’t see what’s in a clip or what’s said in it.
- No one is sure which cut, crop, or export is the final, approved one.
- Marketing pings creatives all day to track down approved assets and formats.
- Work that’s already been made and approved gets remade because it can’t be found fast enough.
If two or more of these sound familiar, you need a system of record for your media.
One place for every kind of media
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Find any asset by what’s inside it
Search in plain English, like “person holding a toothbrush,” and let AI do the finding. Visual recognition and auto-tagging label assets on upload, while OCR reads the text inside images, PDFs, and slides. For video, you can search by scene or by anything spoken in the transcript. Discovery no longer depends on folders and file names.
Built for video-heavy libraries
Video gets first-class treatment instead of a thumbnail and a download button. Air auto-generates transcripts and chapters, and it lets you edit the transcript and add burned-in captions. You can turn one video into several clips or export high-quality frames from any moment. Reviewers leave time-range comments and annotations on the exact frame, and editors can move new versions in and out through the Premiere Pro integration.
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One current version, everywhere
New iterations stack on top of the original, so only the latest surfaces while the full history stays one click away. Publish with a CDN link and the live asset updates itself wherever it’s used, from websites to emails, the moment you update the master in Air.
From upload to everywhere it needs to go
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Bring every file into one library
Import from cloud storage, sync from the desktop, or collect files from freelancers with a public upload link that needs no account.
Turn approved media into more of what works
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Keep feedback and sign-off on the asset
Comments, annotations, and approval decisions stay attached to the asset instead of scattering across email and chat. Custom fields for status, campaign, and usage rights sync into a Kanban view, so everyone can see what’s in review and what’s ready to ship.
Turn one approved asset into many
Once work is approved, Canvas helps teams adapt it instead of starting over, with AI editing, batch edits, and reframing for each channel’s dimensions. Describe the change you want and adapt assets in bulk, and your brand kit’s fonts, colors, and logos stay applied automatically so every output stays on brand.
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Works with the files and tools you already have
Migrate archives straight from Google Drive, Dropbox, Box, and SharePoint with native cloud imports. Air Flow keeps desktop files in two-way sync with your local folders, and integrations with Figma, Canva, Premiere Pro, and Slack keep work moving where your team already works.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Give your media library a memory
Schedule a demo below
Media asset management software FAQs
It’s software for storing, organizing, searching, and distributing large volumes of media, including video, photo, design files, and documents. It adds the context that makes those files usable, such as transcripts, tags, versions, and approvals. The goal is to find the right approved file fast and reuse it instead of recreating it.
Digital asset management (DAM) covers all of a brand’s digital assets and is built around findability, brand consistency, and reuse across marketing and creative teams. Media asset management (MAM) is the media-heavy discipline focused on video and audio, and traditional MAM was built for broadcast and post-production at scale, meaning transcoding pipelines and petabyte archives. In practice the lines blur for most teams. Air is a modern DAM with deep video intelligence, built for media-heavy marketing and creative libraries rather than broadcast infrastructure.
Start from the symptoms rather than the acronym. If you only need to store and sync files, cloud storage is fine. Once you can’t find approved assets, or you’re unsure which version is final, or video is hard to search and review, you’ve outgrown storage and need asset management. Air brings DAM-grade search and organization together with video intelligence and built-in review, so a lean team gets the outcome of MAM and DAM without running broadcast-scale infrastructure.
Air manages high volumes of media, including video, photo, design, and documents, in one searchable visual workspace. It offers the search, versioning, approvals, and distribution teams expect from a MAM or DAM system. It’s designed for brand and marketing teams rather than broadcast operations, so it skips the transcode-and-archive complexity and focuses on finding and reusing approved creative.
Video, images, design files, PDFs, and slide decks all live together and stay searchable. AI indexes what’s inside them, from objects and scenes in images to text pulled by OCR and words spoken in video, so a single search spans the whole library.
Air auto-generates transcripts and chapters, and it supports transcript editing and burned-in captions. Teams can clip videos, export frames, and leave time-range comments and annotations for review. Conversational search finds videos by scene or transcript, while the Premiere Pro integration and version stacking keep editing workflows connected.
For visual and media-heavy work, yes. Air is purpose-built for video, images, and design files, with visual previews, AI search, version stacking, and approvals that general storage doesn’t offer. You can migrate existing archives directly from Google Drive, Dropbox, Box, and SharePoint. Many teams keep general storage for documents and move their creative and media into Air.