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Digital Asset Management System For Creative And Marketing Teams
A digital asset management system gives your team one place to store, organize, find, approve, and share every asset. Air does all of that, then goes further: it keeps the context behind each asset so nothing gets lost the moment it’s approved. Your creative team gets a system of record, and your marketing team gets approved work they can find and reuse in seconds.
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The world’s leading creative teams run on air
Where a digital asset management system goes beyond storage
Cloud storage keeps your files. A digital asset management system manages the work those files represent: which version is current and approved, and how each asset can be reused. Air is built for teams that have outgrown scattered drives: Candid consolidated its library from Dropbox, Google Drive, and hard drives into one workspace that now holds 90,000+ assets, and cut the time its Lead Brand Designer spent finding files from up to 20% of her week to around 2%.
Every file findable, no filename required
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Search the way you think
Air’s AI reads the content of your files, so you can search in plain language, like “person biting into a sandwich” instead of a filename. Visual Recognition and Auto-Tagging scan and label every image and video on upload, while OCR and transcription make text and spoken words searchable too.
Boards instead of folders
Air organizes assets on visual Boards, where a single file can live in several places at once without duplicating storage. Scrubbable previews let you see what’s inside a video or design file before you open it, so the right asset is easy to spot.
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Tag, filter, and segment at scale
Smart Tags add AI-generated labels automatically, while Custom Fields capture the details your team cares about (like campaign, channel, product, usage rights, and approval status). Stackable filters and access-controlled libraries (Enterprise) keep even hundreds of thousands of assets easy to navigate.
How work moves through your asset library
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Bring every asset into one place
Migrate archives directly from Google Drive, Dropbox, Box, and SharePoint with Air's native imports, and open, edit, and save synced assets from your desktop with the Air Flow app for Mac and Windows. Content Collection links let freelancers and partners upload straight to a board without needing an account.
Every version, approval, and decision, kept with the asset
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One current version, always
Version Stacking automatically stacks each new iteration on top of the original, so there’s no more versioning-by-filename guesswork. Teams can compare versions or roll back in a click, with the latest approved file always on top.
Context that travels with the work
Every asset carries its history (think: versions, approvals, feedback, and usage context) so anyone can see what a file is, whether it’s approved, and how it should be used. That shared system of record keeps creative and marketing working from the same source of truth.
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Control who can see and use what
Granular permissions keep work-in-progress private while approved assets stay self-serve. On Enterprise plans, SSO via SAML 2.0, custom roles, and audit logs give admins central control and a clear record of who accessed what, without slowing anyone down.
More than storage: a system that acts on your library
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Edit and resize without leaving Air
Air Canvas brings AI editing into the library itself. Remove or replace backgrounds, edit text on an image, and reframe assets for any channel. The brand kit in Air applies your fonts, colors, logos, and usage rules to every output, so self-serve edits stay on brand.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Give your team one system for every asset
Schedule a demo below
Digital asset management system FAQs
A digital asset management system is a system for storing, organizing, finding, approving, and distributing the files a brand creates and uses. For a deeper walkthrough, see Air’s guide to digital asset management.
Cloud storage holds files; a DAM manages the work those files represent. It adds content-based search, metadata and tagging, version control, approvals, permissions, and creative-tool integrations that generic storage was never built to provide. See where teams outgrow storage in Air’s digital asset management use cases.
Look past storage and folders to how a system handles search, version control, approvals, permissions, integrations, and AI-assisted tagging at your content volume. Air breaks down what to prioritize in its digital asset management software overview, and you can compare the best DAM solutions side by side.
Yes—and more. Air does everything a DAM does, then adds an acting layer: it edits, resizes, and adapts assets, keeps approvals on the asset, and can hand approved work to AI agents. A traditional DAM stores and tags; Air also puts the library to work.
Images, video, design files, documents, PDFs, and other rich media. Air manages the full range of creative content with visual previews and search that read what’s inside each file, not just its name.
Air uses credit-based pricing with unlimited seats on every plan, from a free tier through Starter, Business, and Enterprise, so you’re never charged per user. Every plan includes the same suite of 50+ AI models; see current details on Air’s pricing page.