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Digital content management software: one library for every asset your team ships
Digital content management spans two jobs: publishing the pages and managing the assets that fill them. Air takes care of the assets, giving creative teams one visual library for their work and giving marketers a fast way to find what's approved and adapt it for any channel without starting over.
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The world’s leading creative teams run on air
When content is spread across Drive, Slack, your CMS, and an agency's shared folders, nobody can say for sure which file is current or cleared to use. Air is the digital media management layer behind your channels: an AI-powered DAM that keeps the context behind every file, and the library your teams pull approved work from.
One library that understands what you put in it
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Know what's in your library without opening a file
Smart Tags label images and videos by what appears in them as soon as they upload, while Video Intelligence transcribes and summarizes footage and Document Intelligence indexes the text inside decks and PDFs. Add a Brand Kit in Context, either from your website URL or by hand, and Air carries your fonts, colors, logos, and rules into every edit.
Know what's approved before anyone has to ask
You can search in plain language, like “product shot on a white background,” instead of guessing at filenames. Version stacks keep every iteration under a single asset, and comments pin to the exact spot on an image or moment in a video. Status also moves from In Progress to Approved on a Kanban view, so marketing can see what's cleared to use without chasing the designer.
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Ship approved work to every channel without a new design request
Canvas resizes and edits approved creative with your Context built in and 50+ AI models to choose from. Save any edit as a Skill to rerun it across a batch of assets, or describe the change in Agentic Chat and let it produce the variants. When you’re ready, share links handle delivery to partners, and on Business and Enterprise plans, CDN links update everywhere they're live when the asset changes in Air.
Where Air sits in your content stack
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Bring every source into one library
Import from Google Drive, Dropbox, Box, and SharePoint, and your folders come across as boards. Content Collection links also let agencies and freelancers upload straight into the right board without needing an Air account.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Give every approved asset one place to live
Schedule a demo below
Digital content management software FAQs
Digital content management covers the systems a team uses to manage and publish content. It usually spans two tools: a content management system (CMS) that builds and publishes web pages, and a digital asset management (DAM) platform that manages the images, videos, design files, and documents behind them.
Yes, on the asset side. Air is a digital asset management system with AI built in, and it works alongside your CMS rather than replacing it.
Air manages the assets and the workflow around them, and your CMS publishes the page. Enterprise plans connect natively to Sanity, WordPress, and Contentful, and Business and Enterprise plans can reach other systems through Zapier, n8n, Make, and the public API.
Version stacks and approval status show which file is current and cleared, so nobody has to guess. Edits made in Canvas draw on your brand kit in Context, and on Business and Enterprise plans, CDN links update wherever an image is live when the asset changes in Air.
Yes. Conversational search and Smart Tags help marketers find approved work on their own, and Canvas lets them resize or edit it for a new channel without a fresh design request.
Teams can import directly from Google Drive, Dropbox, Box, and SharePoint, with folders carried over as boards. Enterprise plans include custom migration from legacy DAMs and archives, set up with Air's Customer Success team.