It’s the edit that stalls because the right clip is buried in an old folder. The campaign kickoff derailed by endless searches. The creative spark that dims while you're stuck doing admin work.

Solving these problems for creatives is the only thing that we think about.

Not just making their workflows a little better — but reimagining how they should work in the first place.

This week, we’re launching something new. A big step forward in how creative teams search, organize, and work with content.

This release is about more than features. It’s about giving time back to creatives. It's about making your content work harder — so you don’t have to.

We’re making Air faster, smarter, and a better mindreader.

And we’re unlocking powerful tools that used to be reserved for a select few — now available to every team, from day one.

This is the first time we’ve brought so many product, design, and AI upgrades together within one release. It marks the beginning of a new chapter for Air — and for the future of creative operations.

Stay tuned.

Shane