Zola is the all-in-one wedding planning platform—registry, RSVP, vendor discovery, and a full paper suite covering everything from save the dates to thank you cards. Behind that paper business is a network of more than 50 third-party designers, each submitting original designs, fielding feedback, and iterating across multiple rounds of revisions.

For a while, that process ran through email. It took about three weeks to realize it couldn't scale. With dozens of designers submitting at different times, needing access to fonts, color palettes, and copy references, a small internal team was spending most of their time as a human switchboard—forwarding files, resending briefs, answering the same questions on repeat.

When Zola moved to Air, they rebuilt their entire external design workflow around it. Mood boards, brand fonts, color palettes, and approved copy are all shared directly in Air—accessible to any designer in the network without a Zola email address or an IT request. Submissions come in through Air, feedback goes back through Air, and the team can track every design round by round, version by version.

The results go beyond day-to-day efficiency. Swim lanes give the team a live view of where every design sits in the process, and a full version history means they can look back at exactly when a first submission came in—no hunting through email chains.

Air started as a fix for one problem. It became the connective tissue for how Zola's creative team operates. Mood boards, briefs, feedback, and final files all live in one place—visible to anyone who needs them, trackable at every stage. For a team running paid social, search, out-of-home, and streaming audio simultaneously, that kind of clarity isn't a nice-to-have. It's how the work gets done.

Watch the full video above to hear Hawthorne tell it herself.