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Air vs. MediaValet: Enterprise Archive Or A Library That Acts On Your Work?
Your asset library should do more than store files. MediaValet is a secure, enterprise cloud DAM built to store and govern big archives. Air is the creative library that keeps working after an asset is approved, so teams can find the right file, then edit, resize, and adapt it on brand without leaving the platform.
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From one approved asset to hundreds of on-brand deliverables. Without a new review round.
Why choose Air over MediaValet
MediaValet is a capable enterprise DAM: cloud-native on Microsoft Azure, security-first, and built for institutions managing large archives. But most DAMs stop at storage, search, and governance. Air is the creative library that keeps working after retrieval: editing, resizing, and adapting approved assets on brand, so the work your team already approved keeps creating value instead of sitting idle.
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A library that acts on the work
MediaValet centralizes assets and governs access, which is the core of a traditional DAM. Air does that too, then adds Canvas: resize, expand, remove backgrounds, and batch-edit approved assets, with reusable Skills and 50+ AI models built in. One approved design becomes hundreds of on-brand deliverables without spinning up a new production project.
Brand rules applied to every edit
In most DAMs, brand consistency depends on people remembering to use the right file. Air's Brand Kit stores your fonts, colors, logos, and usage rules and applies them to every edit in Canvas. Marketers can adapt approved work for new channels and stay on brand automatically, with no extra review round.
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Search by what's in the asset
Both platforms invest in AI. MediaValet leans on tagging, transcription, face and scene detection, and duplicate detection to organize an archive. Air's AI powers conversational search, facial recognition, custom object recognition, and OCR, and it keeps feedback, version history, and approvals attached to each asset, so teams surface the current, approved version, not just a file that matches a filename.
Compare Air vs MediaValet
Both are capable platforms for storing and governing visual content, but a few differences show up once an asset is approved.
Air
MediaValet
How Air compares to MediaValet in real workflows
MediaValet is a serious enterprise DAM, and for the right buyer it's an excellent choice, but you should also consider what your team needs to do with those assets once they're found.
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What MediaValet is great at
MediaValet is the IT-led, security-first choice for institutions with big archives like universities, foundations, sports and media rights holders, and regulated organizations. It offers a strong compliance posture and uptime commitments, unlimited users with unlimited training and support, archive-grade video intelligence like transcripts and scene detection, and a natural fit with the Microsoft ecosystem across SharePoint, OneDrive, and Okta.
Where a store-and-govern DAM stops short for creative teams
Efficient creative and marketing teams rework assets rather than start from scratch every time. A traditional DAM hands you the approved file and the workflow ends there. Editing, resizing, and adapting for each channel then happens in separate tools, which means more handoffs, more versions, and more chances to go off-brand.
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What starts to strain as creative volume scales
Once more people touch the work and every campaign needs a dozen variants, a store-and-govern setup shows its limits:
Approved assets get exported into other tools just to be resized and adapted
Brand consistency depends on whoever happens to be doing the editing
Creative templating and workflow rely on third-party partners like Marq or Wrike
Quote-based, IT-led rollout slows down lean teams that need to move now
Where Air fits into the workflow
Air adds the layer that turns a stored asset back into usable creative:
Canvas edits, resizes, and adapts approved work right in the library, with brand rules applied automatically
Reusable Skills and batch edits turn one approved asset into many, all on brand
Version stacking and approvals keep feedback and decisions attached to each asset
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How teams move from MediaValet to Air (or run both)
The strongest CPG stacks cover both creation and control. Omi handles product imagery generation: modeling SKUs, producing channel-ready visuals, and reducing photoshoot costs. Air handles what comes next—and everything else the brand makes: organizing the full asset library, running review and approval, and helping teams find and reuse approved work across channels. Some teams start with Air to fix governance and findability first, then layer in generation tools like Omi. Others adopt Omi for product content and quickly realize they need a reliable home for the rest of their creative work. In both cases, Air is where work stays organized, approved, and ready to scale.
Some teams keep an enterprise DAM as a deep archive and use Air as the working library where creative and marketing actually adapt and ship. Others move over entirely once editing and reuse matter more than archival governance.
Either way the switch is straightforward: Air natively supports Enterprise assisted migration from MediaValet, so your library comes with you. Candid used Air's native imports to consolidate 5.5 TB and more than 90,000 assets out of Dropbox, Google Drive, and physical hard drives into one searchable workspace, cutting the time their Lead Brand Designer spent finding assets for teammates from about 20% of her week to roughly 2%.
Join 1,000+ creative teams moving faster with Air.
Stop letting approved work sit idle in storage. Understand, organize, and scale across every channel.
Air vs MediaValet FAQs
MediaValet is an enterprise cloud DAM built on Microsoft Azure for secure storage and governance of large archives. Air stores and governs assets too, then adds AI editing, resizing, and adaptation—so approved work can be reused and scaled across channels, not just retrieved.
It can be. Some teams replace MediaValet once editing, reuse, and fast self-serve access matter more than archival governance; others keep it as a deep archive and use Air as the working library. Air supports assisted migration from MediaValet either way.
Creative and marketing teams—typically 10 to 500 people—who need to find approved assets and then adapt and scale them across channels. MediaValet is often the better fit for IT-led, security-first institutions with very large archives and heavy compliance requirements.
Air keeps assets moving through review, approval, and reuse with feedback and versions attached to each asset, then lets teams adapt approved work in Canvas without switching tools. MediaValet focuses on storing and governing assets, with creative templating and workflow typically handled through partners like Marq or Wrike.
Yes. Air is SOC 2 Type II certified, encrypts data in transit and at rest, runs annual third-party penetration tests, and supports SSO/SAML, custom roles, and audit logs—with unlimited seats and the same 50+ AI models included on every plan.
Real teams, real results
See how creative teams use Air to move faster, stay aligned, and get their best work out the door.
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