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Content asset management software that keeps up with your output
Content asset management software gives content teams one place to store, find, approve, and reuse everything they produce so the library scales with the calendar instead of falling behind it. Air keeps every asset (and its governance trail) connected in one visual workspace, then makes it all instantly findable and ready to publish again. This way, your pipeline stops waiting on your library.
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The world’s leading creative teams run on air
Run your content operation on a library that actually works
Most content teams have a findability problem. The work gets made, approved, and posted, then disappears into folders no one can search a month later. As output grows, the library that was supposed to speed you up becomes the thing everyone waits on.With Air you organize what you produce as you upload it, keep approvals and versions on the asset itself, and let the rest of the org pull approved content without going through your team. You manage the pipeline; the library manages itself.
Everything a content operation needs the library to do
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Your content gets tagged, summarized, and searchable the moment it lands
Air's AI scans every image and video on upload and auto-tags it by objects, colors, and concepts without the need for naming conventions or a metadata rota. Conversational search means anyone can type what they're picturing, in plain English, and get it back. The library stays organized as it grows, and it never depends on who remembers where things live.
Your video library is finally as searchable as your photos
Content teams are more video-heavy every quarter, and most systems treat video as a file you can't see inside. Air treats it as searchable content. Every clip gets an automatic, time-synced transcript in 100+ languages, an AI summary so you can grasp it without watching, smart chapters that break long footage into jumpable sections, and burned-in captions when you're ready to publish. You can search the spoken word and find the exact moment you need.
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Turn one approved asset into every format you publish
Approved work should be a starting point, not a dead end. Once an asset clears review, Air's Reframe tool resizes and reformats it for each channel without awkward crops, and AI editing adapts it (think: background swaps, expands, batch edits) without opening another tool. Publish it through a CDN link and the asset updates everywhere it's live the moment you update it in Air. Make it once, run it everywhere.
How content should move through your library
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Bring everything into one visual workspace
Import archives from Google Drive, Dropbox, Box, or SharePoint in a couple of clicks, sync from the desktop with Air Flow, or collect files from freelancers and agencies with a public upload link — no account required. Everything lands in one place.
Content teams ship more on Air
"I have the best creative team in the industry and they waste 4 hours/day organizing content. Air changes the way we work"
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"Air saves me, over the course of a month, around three days of time. That's hours I'm not following up with people to find assets and hours I'm not spending discussing approvals with different social teams."
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"Air's smart tagging blew me away. I'd never thought about AI in this context. We had always relied on the institutional knowledge of people who had worked at JBF long enough to understand where in our system assets lived"
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"I have the best creative team in the industry and they waste 4 hours/day organizing content. Air changes the way we work"
"Air saves me, over the course of a month, around three days of time. That's hours I'm not following up with people to find assets and hours I'm not spending discussing approvals with different social teams."
"Air's smart tagging blew me away. I'd never thought about AI in this context. We had always relied on the institutional knowledge of people who had worked at JBF long enough to understand where in our system assets lived"
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
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Content asset management software FAQs
Content asset management software is the system a content team uses to store, organize, find, approve, and reuse everything it produces from one place. It's more than a traditional DAM, which mostly stores finished files: Air also keeps the versions, approvals, and context around each asset and makes it all reusable. And it's different from a CMS, which manages the pages on your website, while content asset management software manages the assets and the workflow around them, wherever they end up getting published.
Traditional DAMs are built to warehouse approved files. Air manages the whole operation on top of the library. For example, AI organization on upload, video intelligence, approvals and versions on the asset, one-to-many reuse, and self-serve access for the wider org — so the library keeps up with a team that publishes constantly instead of just archiving what's done.
No. Heads of content live in a CMS all day, but a CMS manages what's on your website. It doesn't organize your raw footage, run approvals on a video cut, keep every version stacked, or let social and partnerships self-serve approved assets. Air manages the assets and the workflow around them; the CMS publishes the finished page.
Yes. Air auto-transcribes video in 100+ languages, generates AI summaries and smart chapters, and creates captions so footage is as searchable as your photos and anyone can find the exact moment they need.
Air tags and understands content automatically on upload so findability doesn't depend on manual metadata or one person's memory. Custom fields let you layer on your own structure for campaigns, channels, and usage rights.
Yes. You set permissions so marketing, social, sales, and partners can self-serve approved assets, while work-in-progress and unapproved versions stay protected. Your team stops fielding "where's the latest?" requests all day.
For content and creative assets, yes. Drive and Dropbox are file storage — no visual search, no video intelligence, no approvals or version stacking. Air is purpose-built for high-volume visual content, which is why teams like The Infatuation and Graza moved off Drive and Dropbox.