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Air for Creative Producers: From Shoot To Final Deliverable
Creative asset management software for creative producers gives every project a home: from the first files off a shoot to the approved final that ships. Air keeps assets, feedback, versions, and approvals connected in one visual workspace, so you can keep production moving without chasing files.
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The world’s leading creative teams run on air
The work that makes creative ship on time
You're the one who keeps the machine running. Briefs come in, freelancers get wrangled, versions move between editors, approvals get chased, heavy files get moved, and finals go out the door on deadline. Air is built for that job: a single, reliable home for the assets and approvals moving through your production, so smooth launches stay the norm instead of the exception.
Keep production moving from collect to delivered
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Gather every asset without chasing links
Send a single upload link and let anyone you need drop files straight into the right board—no Air account needed. Require the fields you need at upload, so assets arrive tagged and ready instead of nameless. For big shoots and heavy raw files, Air Flow syncs your workspace to your desktop, and Cloud Imports pull existing archives in from Google Drive, Dropbox, Box, and SharePoint.
Keep every iteration straight as work moves
New cuts and revisions stack on top of the original asset, so "which one is current?" stops being a question your team has to ask. Custom fields keep the metadata handled and Air auto-tags files on upload, so the pile you collected becomes an organized project without manual busywork.
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Move work from in progress to approved
Track assets across clear stages in a Kanban view, and move work forward as it goes. Reviewers pin feedback to the exact spot on an image, so notes are precise instead of "the logo looks off." Approval status lives on the asset alongside its version history, so what's cleared and what's still in review is never in doubt.
Find any asset in seconds
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Search the way you'd say it out loud
Type "sunset shot from the spring campaign" and get the match, even if the file was named IMG_4872. Natural-language search reads the content of your library, so the right asset surfaces without anyone remembering where it was filed.
Hand off clean finals and keep them current
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Share for review or delivery, on your terms
Send a board or asset as a share link that looks polished and stays locked down: add a passcode, set an expiration date, and choose whether viewers can comment or download. Recipients see only what you shared which makes client and freelancer handoffs clean instead of nerve-racking.
Keep live assets current without re-sending files
Publish approved work through a current-version CDN link, and when you update the asset in Air, every place that link lives reflects the change automatically. No re-exporting, no "can you swap the file we sent last week?
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Slot Air in without a migration
Your designers stay in Figma and Canva, your editors in Premiere Pro, and your team in Slack. Air connects to the tools creative work already flows through so it becomes the asset-and-approval layer beneath your existing process, not one more platform to move everyone onto.
Where the work includes video, get to final faster
For video-heavy workflows, Air carries footage from raw dailies to the approved cut. Edit AI-generated transcripts into burned-in captions, leave time-stamped feedback on exact frames, and keep playback smooth with proxy files. Clip channel-ready moments in Air, and use the Premiere Pro plugin to pull footage and Air comments into your edit, then export the finished cut straight back to the board, so the current version stays centralized.
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Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
Move your content
Get in-person support moving your content from legacy systems—metadata, rights, and version history preserved.
Take flight
Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Give your production one reliable home
Schedule a demo below
Creative asset management software for creative producers FAQs
It's software that manages the asset layer beneath creative production, so producers can move a project from intake to shipped without work getting lost. Air brings all of that into one visual workspace, with assets, versions, approvals, and context kept together.
Project management tools track tasks and who's assigned to what. Air manages the work itself: the files, feedback, versions, and approvals moving through production. Most producers use both: the project tool for planning, Air as the source of truth for the assets and approvals underneath it.
Yes. You can generate a public upload link so photographers, freelancers, agencies, or clients drop files directly into the right board without needing an account. You can require fields like campaign or usage rights at upload, so assets arrive organized instead of nameless.
New iterations stack on the original asset, so the current version is always obvious. Feedback is pinned directly to the asset or video timestamp, and approval status sits on the asset next to its full version history.
Because assets are organized as they arrive, volume doesn't turn into chaos. Every asset holds its own context, so a library with hundreds of thousands of files stays as workable as one with a few hundred, and a last-minute request doesn't derail the whole day.
Yes. Air includes transcription, editable transcripts, automated captions, time-range comments, proxy playback for smooth review, clipping, and a Premiere Pro integration—so motion-heavy teams can move from raw footage to approved final in one place.
No. Air connects to tools like Figma, Canva, Premiere Pro, and Slack, and serves as the connected home for the assets and approvals moving through them, so your team keeps its existing workflow while the asset layer finally has one source of truth.