New York, New York (March 24, 2026) - Air, a creative operations platform, that helps teams create, manage and scale creative work, today announced the launch of a new suite of AI-powered design and editing tools, alongside its three-part AI layer, purpose-built to address a growing bottleneck in the creative industry.

The product launch marks Air’s expansion from asset storage to asset scale by turning existing creative work into repeatable, on-brand outputs across formats and channels.

As generative AI accelerates content creation, teams are now inundated with content of varying quality. The challenge has shifted to determining what content reflects the brand, what merits retention, and how to efficiently scale those assets across formats and channels. Air is built on the insight that the biggest friction in creative work happens after assets are made, during resizing, versioning, and distribution.

Air’s new AI layer solves this by giving creative work a memory. Every asset, version, and approval created lives in one place, making it easy to find, adapt, and scale content without breaking brand consistency. While many AI tools focus on generating new content, Air is focused on helping teams do more with what they’ve already created.

“Creative work is messy and subjective and there isn’t a single correct answer,” said Shane Hegde, co-founder and CEO of Air. “AI won’t replace creatives, but it can give them more time to focus on the work that actually matters.”

The New AI Layer includes

• Context Layer - A central hub for everything that defines a brand from colors, font, imagery and more, so every piece of content created automatically stays consistent with the brand. 

• Canvas - A collaborative workspace where teams can ideate, edit and duplicate all in one place;  making it easy to adapt existing assets quickly, with tools like Smart Resize, image-to-video and bulk edits.

• Agentic Chat - Context-aware interface that lets teams prompt, edit, and iterate on assets directly. Because it understands your brand and your library, the possibilities are endless—every prompt works from what Air already knows, so teams can move from one approved asset to unlimited on-brand outputs.

“The reality is that creatives spend too much time on repetitive production work,” added Hegde. “We’re removing that burden.”

About Air Air is a creative operations platform that helps teams manage, organize, and scale visual content across the entire creative lifecycle. Trusted by leading brands and agencies, Air provides a centralized system for storing assets, collaborating on campaigns, and ensuring brand consistency at scale. By bringing structure and context to the creative process, Air enables teams to work more efficiently and deliver high-quality, on-brand content across every channel.

Media Contact: Air@colabcomms.co