Air vs Frontify
Frontify defines how your brand should look. Air keeps the work that brings it to life — so your team can find what’s approved, build on it, and scale it everywhere without starting over. That’s the difference between a brand platform built for guidelines and a system built for creative momentum
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"Air has brought all our content out of an old dusty attic and into a showroom. Our whole team is now able to self serve. Our assets get 10x more use."
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"Air solved our organization problem, making our archive approachable and user-friendly."
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"Air has fundamentally changed the way our team organizes our creative assets. The difference feels like migrating from Evernote to Notion—it's that drastic."
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"Air does what Frame.io does and way more."
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"Dropbox and Drive haven't updated to solve the problems for people who are actually using these products. Air is essentially the 2.0 of these tools."
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Over 3,000+ creative teams choose Air over Frontify
See how Air compares to Frontify
Unlimited users on every plan
Free plan, no credit card needed
Pricing published on the website
No implementation or setup fees
AI video transcription and in-video search
AI video summaries and auto-generated chapters
Generative AI image editing
AI search and auto-tagging
Figma & Canva integrations
Version control
Get some Air
Stuck in a Frontify contract? We'll cover it.
Use Air free until your Frontify contract ends. We'll handle the full migration at no cost.
Why choose Air over Frontify
Frontify is a brand management platform built around guidelines, templates, and governance. Air is built for creative teams that need assets, approvals, versions, and context to stay connected, so approved work can be found, adapted, and multiplied.
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Guidelines set the rules. Air keeps the work moving.
Frontify is built to document and govern how your brand should look. Air keeps the context around the work itself, such as versions, approvals, and intent, so teams can see how an asset evolved and build on it without starting over. That’s the difference between defining the brand and making the work usable.
Live in minutes, not a rollout project
Frontify is quote-based and priced by monthly active users, and rollouts typically follow a bespoke onboarding plan. Air starts free, with unlimited users and no implementation fees, in a visual-first workspace your creative team can use on day one. That means value shows up in adoption, not after a project plan.
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Search your videos, not just your images
Frontify’s AI stops at images and guidelines. By its own FAQ, it doesn’t currently transcribe video or search inside it. Air understands objects, faces, and dialogue across your whole library, so teams can search in plain English, find what’s approved, and adapt it with Canvas.
250000+
Creatives use Air every day
>14 Hours
Saved each week by creative teams
50% Less
Time managing assets with Air
Real teams, real results
See how creative teams use Air to move faster, stay aligned, and get their best work out the door.
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Air vs Frontify FAQs
Frontify is a brand management platform built around guidelines, templates, and governance. Air is built for creative teams that need assets, approvals, versions, and context to stay connected, so approved work can be found, adapted, and multiplied.
For teams that mainly need to organize, review, and scale creative assets, yes. Teams that rely on Frontify for living brand guidelines and templates sometimes run it alongside Air, using Frontify for the rules and Air for production.
Creative Directors, Brand Directors, and Marketing Managers at growing brands are often a better fit for Air, especially when their priorities are speed, findability, and reuse rather than guideline governance. Air also suits video-heavy teams and anyone who wants predictable pricing instead of per-active-user costs.
Air keeps workflow context attached to the asset itself: comments, approvals, versions, and status all live with the work, including time-based comments on video. Frontify is stronger as a governance layer for guidelines and templates, but less centered on the day-to-day flow of active creative production.
Yes. Air uses AI to surface assets by objects, faces, and dialogue across images and video, and Frontify’s AI doesn’t yet search inside video. Air then extends that into editing and adaptation with Canvas, so teams can make more of what works without starting from scratch.
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