Air vs Brandfolder
Brandfolder distributes what you made. Air helps you make more of it — so your team can find what’s approved, adapt it for every channel, and scale it without starting over. That’s the difference between a DAM built for distribution and a system built for creative momentum
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"Air has brought all our content out of an old dusty attic and into a showroom. Our whole team is now able to self serve. Our assets get 10x more use."
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"Air solved our organization problem, making our archive approachable and user-friendly."
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"Air has fundamentally changed the way our team organizes our creative assets. The difference feels like migrating from Evernote to Notion—it's that drastic."
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"Air does what Frame.io does and way more."
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"Dropbox and Drive haven't updated to solve the problems for people who are actually using these products. Air is essentially the 2.0 of these tools."
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Over 3,000+ creative teams choose Air over Brandfolder
See how Air compares to Brandfolder
Unlimited users on every plan
Free plan, no credit card needed
Pricing published on the website
No implementation or setup fees
AI video summaries and auto-generated chapters
AI-generated captions and editable transcripts
AI image editing & generation
AI search and auto-tagging
Figma & Canva integrations
Version control
Get some Air
Stuck in a Brandfolder contract? We'll cover it.
Use Air free until your Brandfolder contract ends. We'll handle the full migration at no cost.
Why choose Air over Brandfolder
Brandfolder is an enterprise DAM, now part of Smartsheet, built to organize approved assets. Air is built for creative teams that need assets, approvals, versions, and context to stay connected, so approved work can be found and multiplied. Air is everything a traditional DAM is, and so much more.
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Brandfolder distributes your assets. Air helps you multiply them.
Brandfolder is built to organize, share, and report on approved assets. Air keeps versions, approvals, and intent attached to every asset, then puts them to work: Canvas adapts approved creative across channels in bulk. That’s the difference between a library and a system that makes more of what works.
Start today, not after a procurement cycle
Brandfolder is sold through custom quotes and priced by user, and implementation isn’t included in the license. Air starts free, with unlimited users and no implementation fees, and teams are set up in minutes. That means your team is organizing and sharing assets this week, not waiting on a contract.
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Search that goes from finding to doing
Both platforms use AI to tag and search your assets. Air goes further on video, with automatic chapters, summaries, and editable captions, and lets teams search in plain English. Then the Air agent and Canvas let them act on what they find, so approved creative gets adapted without leaving Air. Finding is just the first step.
250000+
Creatives use Air every day
>14 Hours
Saved each week by creative teams
50% Less
Time managing assets with Air
Real teams, real results
See how creative teams use Air to move faster, stay aligned, and get their best work out the door.
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Air vs Brandfolder FAQs
Brandfolder is an enterprise DAM, now part of Smartsheet, built to organize approved assets. Air is built for creative teams that need assets, approvals, versions, and context to stay connected, so approved work can be found and multiplied. Air is everything a traditional DAM is, and so much more.
For many creative and marketing teams, yes. Teams that don’t need enterprise DAM complexity often choose Air because it’s faster to start, has unlimited users, and no implementation fees. Teams built around Smartsheet workflows should weigh how much they rely on that integration.
Creative Directors, Brand Directors, and Marketing Managers at growing brands are often a better fit for Air, especially when they want to start without a sales cycle and adapt approved creative across channels, not just distribute it.
Air keeps comments, approvals, versions, and status with the asset itself, inside the same workspace where teams find and edit their work. Brandfolder offers approvals and a Smartsheet integration, which can suit teams already managing production in Smartsheet, but it’s less centered on the day-to-day flow of creative work.
Yes. Both platforms use AI to tag and search assets. Air goes further on video, with automatic chapters, summaries, and editable captions, and lets teams search in plain English. Canvas and the Air agent then let teams act on what they find, adapting approved creative without leaving Air.
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