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AI Image To Video For Marketing Teams: Animate The Product Shots You've Already Approved
Pick an approved still and describe the motion. Air's agent does the work, and the clip lands in the same workspace as its source image, ready for review before it runs anywhere. Using Air, one product shot can feed every channel without a reshoot.
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The world’s leading creative teams run on air
Most AI image to video tools are standalone generators: you send a file out and get a clip back, with no record of where it came from or who approved it. But with Air, your product shots are already organized and approved in your workspace, so the motion begins with work your team has signed off on, and the finished clip stays connected to it.
Follow one product shot from still to clip
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Describe the motion and let the agent handle the rest
Select an approved image in Canvas and tell the agent what should move, like a slow push-in on a bottle or steam rising off a cup. On Auto, the agent picks a compatible video model, or your team can choose one, and extra reference images help steer the result. Each run produces a short video or an animated GIF.
Save the clip to the same board as the image it came from
Saving to a board in Air creates a new asset, so the clip gets reviewed and annotated like any other piece of work. Reviewers can leave timestamped comments on the exact moment that needs a fix, while the approved still stays untouched beside it.
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Turn the prompt that worked into a Skill
Save a winning prompt as a Skill and run it on the next product shot by typing "/" in Canvas, or on a batch of stills at once. A Skill keeps the prompt only, so store any reference images in a Context source and name that source in the Skill's instructions.
One approved still, every channel
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Give feed and story placements something that moves
Turn a campaign hero into a short clip for paid and organic social. Trim it into even shorter cuts for different placements without leaving Air, so every version traces back to the same approved shot.
Image to video AI with your brand context built in
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Put your brand rules behind every edit
Context holds your fonts, colors, logos, and usage rules, and makes them available to every edit in Canvas. Video models can still redraw a label or logo unless told otherwise, so name what must stay fixed right in the prompt.
Borrow a prompt framework built for product motion
Air's guide to making your product move breaks down how to direct motion for product shots. Start there, then adjust the prompt for your own products and channels.
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Get Canvas and the same AI models on every plan
Image to video isn't locked behind an upper tier. Every Air plan includes Canvas and the same suite of AI models, and each generation draws from your monthly credits at a rate that varies by model.
Support every step of the way
Enjoy hands-on support from experts in creative operations, file digitization, and streamlined workflows.
Book a demo
Get a personalized walkthrough from a real human, tailored to your team’s bespoke needs.
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Get ongoing guidance from a dedicated expert to structure and scale your workflow through best practices.
Make the product shots you've already approved move
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AI image to video FAQs
AI image to video uses a video model to turn a still image into a short moving clip, guided by a text prompt that describes the motion. In Air, it happens inside Canvas, starting from images your team has already stored and approved.
Yes. Open an approved product shot in Canvas and describe the motion you want. Air generates a short video or animated GIF from the still, so no new footage is required.
On Auto, Air's agent picks a compatible video model for the job, or your team can choose one. For help directing those models, see how to make your product move.
A standalone generator hands you a file to download and store somewhere else. Air is a DAM with AI built in, so the clip can be saved to the same board as its source image and move through review and approval alongside it.
Name what must stay fixed, such as the label text or the logo, directly in the prompt, since models can redraw details they aren't told to keep. Store brand references in Context so they're available to every edit.
Image to video in Air creates short video clips or animated GIFs. Lengths and resolutions vary by the video model you use.