:format(webp))
:format(webp))
From Air's roof
A View On AI(r)
Ten creatives on craft, change, and what AI should actually do.
Nobody got into creative or marketing work to tag, rename, version, search, resize, export, or chase approvals. That was never the craft, and AI is finally good enough to take it off your plate. What it will never do is the part you love: the idea, the obsession, the intentional effort that makes something worth making. So we invited ten of the people behind that work up to our roof in New York, pointed the camera down from above, and asked them about it. This is A View on Air.
Meet the humans
The people behind The Work
Ten creatives on craft, obsession, and the work worth the extra mile.
:format(webp))
Michael
Digital Content Creator @ Spindrift
:format(webp))
Tara
Brand Marketer & Founder @ Braided
:format(webp))
Gavin
Growth @ David Protein
:format(webp))
Ally
Marketing Automation @ Fischer Homes
:format(webp))
Isaiah
Art Director @ Essence Communications
:format(webp))
Maria & Brittany
Creative @ Gorilla Commerce
:format(webp))
Tim
VP, Creative & Design @ Hard Rock Digital
:format(webp))
Kendal
Marketing @ Public Interest Registry
:format(webp))
Matt
Co-Founder & CCO @ NOX
Meet AirThe tool behind the people
The tool behind the people
behind The Work.
The AI that does the work you hate, so you can keep doing the work you love.
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
Agents do the tasks. People make The Work.
"Having to scan through terabytes of footage that somebody just dumps on you has got to be the closest thing to torture."
:format(webp))
"AI is just taking the average of what could possibly be next. There's no creativity in that."
:format(webp))
"Part of my job is anticipating what people will want. A computer can't be a tastemaker."
:format(webp))
"When it finally happens and everything aligns in a way that's perfect, it's super fulfilling. It kind of warms the soul."
:format(webp))
"There are so many of those stories out there that never see the light of day, and people want to hear these stories."
:format(webp))
"I want to spend less time figuring out how to organize it, schedule it, and loop people in, and more time on what's the craziest way we can take this."
:format(webp))
"I hate having to resize and rescale the same thing over and over again."
:format(webp))
"Process can set you free, as long as it works in the background. It can't be in the foreground."
:format(webp))
"Great ideas happen when you are being genuine to yourself."
:format(webp))