From Our Roof

A View On AI(r)

Ten creatives on craft, change, and what AI should actually do—filmed from the roof of Air.

Nobody got into creative or marketing work to tag, rename, version, search, resize, export, or chase approvals.

That was never the craft, and AI is finally good enough to take it off your plate. 

What it will never do is the part you love: the idea, the obsession, the intentional effort that makes something worth making. 

So we invited ten of the people behind that work up to our roof in New York, pointed the camera down from above, and asked them about it. This is A View on Air. 

Meet the humans

The people behind The Work

Ten creatives on craft, obsession, and the work worth the extra mile.

Michael

Digital Content Creator @ Spindrift

Tara

Brand Marketer & Founder

Gavin

Growth @ David Protein

Ally

Marketing Automation @ Fischer Homes

Isaiah

Art Director @ Essence Communications

Maria & Brittany

Creative @ Gorilla Commerce

Tim

VP, Creative & Design @ Hard Rock Digital

Kendal

Marketing @ Public Interest Registry

Matt

Co-Founder & CCO @ NOX

Meet Air

The tool behind the people
behind The Work.

The AI that does the work you hate, so you can keep doing the work you love.

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