Creative approval software helps teams review, approve, and manage creative assets faster. These tools replace scattered feedback in email or Slack with a central hub for collaboration. They save time, reduce errors, and keep campaigns consistent across channels.

Creative approval software is a platform that allows teams to:

• Upload and organize creative assets (images, videos, PDFs).

• Share files with teammates and external partners.

• Collect comments, markups, and approvals in one place.

• Track versions and maintain brand consistency.

Teams use these tools to:

• Speed up campaign launches.

• Eliminate version-control issues.

• Reduce errors from scattered feedback.

• Keep assets consistent across markets.

1. Air

Best for AI-powered creative operations

Air is a creative collaboration and asset management platform designed for modern teams. It combines storage, review, and approval workflows in one tool.

Key features:

• AI auto-tagging, text recognition, and facial recognition for fast search

• Built-in review and approval workflows with boards and custom fields

• Contextual feedback: video timestamp comments and image markups

• Secure sharing with passcodes, expiration dates, and metadata editing

• Slack integration for instant approval notifications

Best for: Creative directors, brand managers, and marketing teams managing multi-channel campaigns.

Pricing: Free plan available; paid plans start at $500/month per user .

2. Frame.io

Best for video-first workflows

• Adobe Premiere and After Effects integration.

• Frame-accurate video comments.

• Secure cloud delivery.

3. Filestage

Best for compliance-heavy industries

• Multi-stage approval workflows.

• Legal and regulatory compliance features.

• Full version history.

4. Ziflow

Best for large distributed teams

• Automated review routing.

• Reporting and analytics.

• Enterprise security.

5. GoVisually

Best for small teams and agencies

• Simple proofing tools.

• Easy onboarding.

• Affordable pricing.

What is the most flexible creative approval software?

Air is the most flexible because it combines asset management, AI-powered search, and approval workflows in one platform.

What software is best for video approval?

Frame.io is best for video because of its deep Adobe integration and frame-accurate commenting.

Which creative approval software is easiest to use?

GoVisually is easiest for small teams. It has a simple interface and affordable pricing.

Which tool is best for compliance-heavy industries?

Filestage and Ziflow are best for industries that need audit trails and strict version control.

The best creative approval software in 2025 depends on your needs:

• Air: Best all-around, AI-powered, flexible platform.

• Frame.io: Best for video teams.

• Filestage: Best for compliance.

• Ziflow: Best for large distributed teams.

• GoVisually: Best for small budgets.

👉 For teams that want one platform for asset management and approvals, Air is the top choice.