Dropbox is one of the most familiar tools for file storage and sharing. Many creative teams start here — it’s simple, affordable, and accessible. But as content production scales, Dropbox begins to feel like a messy filing cabinet. That’s when teams start exploring Digital Asset Management (DAM) solutions like Air.

So what’s the difference?

Dropbox is great for:

• Basic storage and sync across devices.

• File sharing with links.

• Collaboration at a lightweight level (comments, Paper, etc.).

It’s best suited for small teams or freelancers who need low-cost cloud storage.

Air takes the foundation of storage and layers on creative operations:

• Organization beyond folders → assets grouped by campaign, product, or channel.

• Powerful search → AI auto-tagging, text recognition, and filters.

• Built-in approvals → no more chasing feedback across Slack and email.

• Brand control → statuses, metadata, and permissions ensure only approved assets go live.

• External sharing with control → password-protected, expiring links keep partners secure.

• Choose Dropbox if you’re just getting started and need cheap, familiar storage.

• Choose Air if you’re scaling creative production and need a true DAM that powers collaboration, brand consistency, and campaign speed.