At Air, we’ve always believed that creative work deserves better infrastructure – tools that are fast, flexible, and designed with creatives in mind.

Today, we’re proud to unveil our Summer Release: a major leap forward that redefines how creative teams search, organize, and collaborate on creative work.

Search has always been one of the biggest friction points in creative work. Tags get messy. Filenames fall short. Hours are lost digging through folders.

So we built something better: Conversational Search. It understands what you mean, not just what you type. Describe an image, a moment in a video, a vibe and Air finds it.

Whether it’s “the deck from our Q1 brand campaign” or “that video of Caro in red lipstick,” Air gets it and surfaces it fast.

It’s AI-powered discovery that thinks like you — not just like your most organized teammate.

We redesigned the entire Air experience: faster, cleaner, and more expressive. From custom board covers to smarter filters, everything is built to help you move through your work with more clarity and less clutter.

We’ve updated our pricing to make Air’s most powerful AI features more accessible —starting with the Free plan.

Now, every new upload is automatically enriched with searchable tags, transcripts, facial and object recognition, and more. No setup, no extra cost. It’s all included out of the box for Free, Business, and Enterprise users.

This change lowers the barrier to entry for creative teams of all sizes. Whether you're a student cutting your first short film or a fast-moving brand organizing thousands of assets, Air gives you the same intelligent infrastructure used by top-tier creative orgs, without the heavy lift.

This release is a response to the creative chaos we see every day. Assets scattered across drives, links buried in Slack, filenames no one remembers. Teams are losing time not because they lack talent, but because their systems can’t keep up.

We’re not here to replace creative work. We’re here to protect it by eliminating the friction that kills momentum, giving teams back their focus, and building a foundation that scales with them.

Air isn’t just a better DAM. It’s what comes next: a Creative Intelligence Platform that turns your content into a searchable, enriched, always-on engine for creative output.

If you already use Air, you’ll feel the difference right away.

If you haven’t tried it yet, now’s the time.

→ Sign up free
→ Join the waitlist for early access to the Summer Release
→ See the Summer Release in action

Let’s make creative work flow.

Shane