Retail and e-commerce brands today aren’t just selling products — they’re building communities through campaigns, content, and collaborations. That means hundreds of assets per launch: product shots, influencer videos, social ads, retail partner kits, and more.

Managing all of this in cloud storage quickly leads to chaos. That’s why modern brands are moving to Digital Asset Management (DAM) platforms like Air.

Take Graza, the fast-growing olive oil brand. Known for their signature green squeeze bottles, Graza exploded online thanks to influencer marketing and a steady stream of user-generated content.

But with assets piling up across Dropbox and Google Drive, approvals and content distribution became unmanageable. By switching to Air, Graza’s marketing team saved over three days a month — time they reinvested in growing the brand .

Today, Air’s updated features make scaling campaigns even easier for retail and e-commerce brands:

• AI-powered search → Assets are auto-tagged with product names, text, and even faces, so teams can instantly find what they need .

• Built-in approval workflows → Content can be tagged as approved for organic, paid, or retail partner use, with status updates visible to everyone .

• Contextual collaboration → Timestamped video feedback and image markups keep all discussions in one place.

• Secure external sharing → Retailers, agencies, and influencers get password-protected links that expire when campaigns end.

• Slack notifications → Real-time alerts ensure no approval or asset request slips through the cracks.

Imagine a global apparel brand preparing a seasonal launch:

• 500+ product images

• 30 influencer videos

• 20 retailer ad variations

In Google Drive, this means duplicate folders, version mix-ups, and lost feedback. In Air, everything is searchable, approved, and organized by campaign. Retail partners access curated boards instantly — no back-and-forth, no delays.

The result: launches happen faster, campaigns stay consistent, and teams spend less time chasing files.

For retail and e-commerce brands, content is the new supply chain. Cloud storage can’t keep up with the volume and speed required. Digital Asset Management with Air ensures campaigns launch faster, stay on brand, and scale globally.