The AI race is on.

Every tool is promising magic. Every team is feeling the pressure.

Adopt faster. Create more. Don’t get left behind. Oh, and try not to lose your job to a robot.

For creative teams, it’s a lot.

You’re expected to stay inspired, stay organized, stay ahead, all while navigating a totally new relationship dynamic: your team, your tools, and AI.

For the past few months, we’ve been rolling out some exciting AI-powered features to Air. But this week, we opened the waitlist for our boldest yet: Conversational Search.

Conversational search gives users the ability to search by what they mean and not just what they type. You don’t need to apply perfect tags or remember exact filenames. You can just describe what you’re looking for in your own words: “that one video where Caro’s wearing red lipstick,” or “the deck from our Q1 campaign”. Air will understand and surface it.

We know not every creative team runs like a well-oiled machine. Some teammates are hyper-organized, while others are beautifully chaotic. We built conversational search to make finding assets easier for everyone.

To celebrate this launch, we made something that captures how the AI shift feels for creatives.

It’s called Couples Therapy – a short film about a toxic creative partnership on the brink. One partner wants to open up the relationship, while the other fears being replaced. Air steps in with a compromise: a tool that supports both, without taking over.

It’s weird. It’s honest. And yeah, it hits a little close to home.

And while the film is unhinged, the tension is real: The pressure to adopt AI. The fear of being replaced by it. The tug-of-war between doing your best work and simply keeping up.

We believe AI shouldn’t take your place. It should give you space.

It should understand your vision, support your process, and give you the freedom to focus on what matters most: the work itself.

So if your current tool has you in a toxic relationship…

Maybe it’s time to talk.

🎬 Watch the film
📋 Join the waitlist for Conversational Search