Published: Oct 07, 2026

A New Era for Air

Shane Hegde

CEO & Co-Founder

A New Era for Air

I sent this letter to 20,000 Air customers yesterday...


For 10 years, we’ve tried to create more space for great creative work.

That has meant jumping into the mess with you: migrating libraries, organizing work, building approval flows, answering support questions, and taking on as much operational burden as we could. Now, we’re ready to take on more.

Starting today, Air becomes an agent that can run all of your creative tasks for you.

Think of us like a new hire or agency ready to organize and scale your work. We use AI to automate Air’s work, not replace yours.

You bring the judgment. The taste. The parts only you know how to do. Meanwhile, the work we want to take off your plate falls into two buckets:

1. The mess

Tags, comments, approvals, file names, folders, boards, versions, feedback. Our agent can now organize and maintain this context automatically.

2. Everything that comes after

Versions, variants, translations, clips, resizes, new products, new channels. Our agent can now create and automate these for you at scale.

The dream is simple: you spend less time in Air, not more. So we’re asking you to bet on us. You make the work. Air handles the rest.

Our agent is now live in every workspace, and if you give us 15 minutes, we’ll help set it up for you.

—Shane
s@air.inc